Semantics and rhetoric play integral parts of any marketing campaign, not surprisingly, so you’ll find that the careful choice of words is incredibly important in all your advertising and web copy.

Recently, I came across a “promise” from a certain corporate consulting business that really didn’t promise anything. The wording on the front page of the website read: “We guarantee we will increase your sales by up to 300% or more in the first month.”

That sounds like a bold claim, but think about what they are really saying. Your sales can be increased by up to 300%, which means it could be low as 0%. Your sales can also be increased by more than 300%, according to this claim. In effect, the guarantee is saying that your sales could increase by any amount between negative infinity and positive infinity, a promise that promises nothing.

Is this deceptive? Perhaps, but it goes to show you that careful wording of any and all of your marketing copy can not only attract new customers, but also protect you in case you don’t achieve the results that are desired.

In an effort to provide the best possible user experience on your blog, you may have added a series of widgets for more functionality and easier access. However, this may have had a significantly negative impact on the load times for your pages.

This is especially true when it comes to widgets that rely on external data sources, like an Amazon shopping widget or a Facebook page widget. To help improve the reader experience, you may want to consider adding the Lazy Widget Loader plugin for WordPress.

In short, this widget will “postpone loading the content of those widgets you choose, so that the their content is loaded after the main content of the page that is displayed.” By doing this, the main content is there and accessible, rather than being delayed behind the slower-loading widgets.

The mechanism allows the loading of any content only when needed, including the ability to “lazy-load” content anywhere on the page. Head on over to Itthinx.com for more information about the Lazy Widget Loader. It’s also there that you’ll find the FAQ, screenshots, demo, and download link.

When you first decide to go into business for yourself, you have to go through a lot of the initial setup. You’ll want to register your business name, for instance, and get all the permits that you’ll need to operate legally and effectively. You’ll also need to set up your books.

In general, there are two main styles for tracking your revenue and your expenses. One method isn’t necessarily superior to the other, but they each offer advantages and disadvantages over one another.

First, you can have cash-based accounting. This means that something doesn’t go “into the books” until actual money changes hands, either as revenue or as an expense. This means that if you receive a utility bill, for instance, the entry in your books won’t happen until you pay that bill.

Second, you can record the entries as they are earned or received. Using the same example of the utility bill, you would record the entry in your books on the date the invoice is received. Similarly, your revenue is recorded on the date you send out the invoice to your customer.

Which method do you prefer?

The Porsche name has long since been associated with high performance and high speed. What if you want that same kind of experience when sitting in front of your computer? While it probably won’t be the same as getting behind the wheel of a real sports car, this portable hard drive might be just as quick.

What you see here is the LaCie Porsche Design Portable External Hard Drive. Much like other products that bear the Porsche name, the design here is super slick and will certainly grab some attention. The kicker here is that it comes with a USB 3.0 interface, offering much faster data transfer speeds than the USB 2.0 connection that you may currently be using.

The aluminum casing is a solid 3mm thick, helping to protect all your precious data inside. Also bundled with the external hard drive is the Wuala online storage and LaCie Private-Public software, further protecting your data. Keeping the environment in mind, this drive also has an eco-mode that reduces power consumption by up to 40%.

You can find the LaCie Porsche Design 500GB USB 3.0 external hard drive at a variety of retailers and e-tailers with a going price of around $99.

All kinds of different companies, individuals and organizations choose BlueFur web hosting. One such example is KAZ Photographics. Based in Slave Lake, Alberta, KAZ offers a range of photographic services.

While some other photography studios may focus on wedding photography or portrait photography, that’s not what KAZ is all about. Instead, the focus is more on commercial work and assignments, “including aerial and location shoots.” They also specialize in photography for annual reports and corporate collateral.

Perhaps the best way to understand the artistic style of KAZ Photographics is to view the gallery on their website. All of the images are incredibly powerful and would be great to accompany all kinds of business communications, magazine publications, and even larger format printing for wall mounts!

Do you use BlueFur to host your websites? Let us know and we can feature you in a future blog post. Send an email message to blogfeature@bluefur.com with your name, website URL, and a brief description of what you’d like to see highlighted.

You want a clean, yet very visual theme for your WordPress site or blog? An option that you might want to consider is Triton Lite, which is available as a free download.

Triton Lite has been designed to be an all-in-one WordPress theme, working with all sorts of different applications. It is appropriate for all kinds of blogs, as well as company websites, portfolio sites, and more. There is a slider at the top, plus several “featured post” areas below that with thumbnail images.

The theme comes preloaded with three fonts, two patterns, custom widgets, easy to use shortcodes hard-coded into the post editor, multi-level dropdown menus, and more. You’ll also notice the social buttons, easy theme options, and Gravatar support. It also helps that it is a one-click install with no plugins needed.

Check out the live demo of the Triton Lite WordPress theme, then head over to the developer’s site to get at the free download link.