
There are rumors going around on the Internet that YouTube wants to better invade your living room. You can already access YouTube videos through different media players and home theater PC setups, but it seems that Google wants to have even better penetration, possibly beating out a traditional TV subscription.
As the rumor goes, consumers will get a set top box that is connected to their YouTube account. YouTube tracks the kinds of videos you and your friends enjoy, creating a “random” playlist that fits in with these interests. The playlist is then streamed to the set top box in the living room, continually moving from one video to the next with little to no user interaction. This mimics the experience of watching traditional television, but in shorter clips.
So, what does this have to do with marketing? Should this idea truly take off, it is very well possible that YouTube could start offering advertising opportunities among these generated playlists. Advertisers could buy 30 second spots to insert their videos, not unlike television commercials through the conventional channels. Executed successfully, this could prove to be a major revenue source for YouTube and Google.
What do you think? From both a consumer and an advertiser’s point of view, would sponsored videos among your streamed playlist be a good thing or a bad thing overall?




