Last week we did some spying on our competitors keywords so we can better target our own keywords. This week we will cover some basic concepts on how to add those keywords to your site so that search engines will find it.
Header
Adding your keywords to your header is a must. If you do not have a keyword tag in your header you should add the following below your <head> and above your </head> tags…
<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space”>
Body
You can add keywords into your main page content. Some are visible and others not so visible. You should be careful adding to many keywords or overloading the same keyword over and over. I suggest not adding the keyword more then 3 to 4 times per page in the content.
The first method is using the H1, H2, H3 tags. This tag is for a title on your page. Putting your keyword into an H1 tag will flag a search engine that the words in that H1 are important and may be considered the topic of the page. i suggest you use an H1 in your page if you are not already. The code would look like this…
<H1>your keywords go here</H1>
The next method is the alt tag in images. You can add an alt tag to your image like this…
 <img src=”sampleimage.jpg” alt=”Your keywords go here” />
Warning
There are other places you can hide and put your keywords into your code but I would not advise it. It is good to ensure the keywords you want in your page are done above but doing anything else can be cause for search engines to possibly ban your site for spam.
If you get stuck let me know in the comments.