Everyday Solutions – Website Analytics

Published on Feb 27, 2014   //  Business Topics, Did You Know, Marketing Tips, Social Media, Web Development

Welcome to BlueFur’s blog series: Everyday Solutions! This series focuses on quick and easy solutions for common problems experienced by website owners.

If your website’s goal is to help you earn money or attention of some kind, it is imperative to know how many people are visiting your site. And not only how many people are visiting your site but how many are returning visitors, where they are coming from, how they are getting to your website, and so on.

That’s what analytics solutions do for you; they give you information about your visitors that, with a bit of time and analysis, you can act on. Any analytics solution will also help you figure out what promotional methods are working, and which aren’t, ensuring you don’t waste time and money on whatever isn’t working.

So how do you set up an analytics solution? Chances are your host offers something basic like AWstats or Logaholic. These are great for getting started with some basic stats like number of hits (web pages viewed), unique visitors, time of day, and so on. They cannot, however, give you insight about how visitors are interacting with your site.

The behemoth in this space is certainly Google Analytics. Google acquired a well-known solution called Urchin back in April 2005, which eventually became Google Analytics. It is very powerful and has a decent learning curve for the more advanced reports, but generally it’s easy to use and integrate into your site thanks to CMS plugins.

That’s great, but Google Analytics can also slow down your site. Since it has to load code from Google’s servers, Analytics is often the culprit of slower load times. You also lose a bit of a control over your data, and even if you can export it it’s not likely to be useful in other solutions.

Mixpanel is a hosted solution that, while fairly new, has been very well received so far. They have a free tier for sites up to 25,000 data points/events, and the costs quickly go up from there. If you’re aiming to be the next Airbnb or OpenTable though, it might be worth the cost.

Clicky is another hosted solution that focuses on two features: real-time statistics and heatmaps. Real-time is self-explanatory. Heatmaps refers to tracking how your customers interact with your site on a page-by-page basis, giving you insight into where your users click, how often, where their mouse (and likely their eyes) focus, and so on. It’s also much easier to drill down into a single user’s actions, giving you deeper insight if you know how to use it. There is a free tier available as well.

heatmap_example

Example heatmap from Open Web Analytics.

Alternatively you can host your own analytics solution. For a long time Mint was the best alternative to Google Analytics. It has a one-time cost of $30 but you can see the money is well used to develop features and an interface that is very easy to use.

Piwik is a free, open source solution that gives you a lot of the power of Google Analytics and is very popular. The dashboard is entirely customizable, one instance can give you access to the stats for all the sites you’re tracking, and it gives you the vast majority of the stats you’ll need. It isn’t as helpful for e-commerce, but more than good enough for most sites.

Lastly, Open Web Analytics is in many ways a self-hosted, Google Analytics clone. It also features heatmaps, mouse tracking, and even some caching capabilities. If you adore Google Analytics but want to maintain full control over your data, and get access to some of the premium features without all the hassle, OWA is worth a look.

Suffice to say that many options are available, whether you want to offload the tracking to a third-party or maintain control over it. Happy testing and picking!

Everyday Solutions – Social Media Feather

Published on Jan 30, 2014   //  Did You Know, Marketing Tips, Social Media, WordPress

Welcome to BlueFur’s blog series: Everyday Solutions! This series focuses on quick and easy solutions for common problems experienced by website owners.

Whether you’re designing your first website, or redesigning your existing website, you have likely come to the realization that you need to make sure you take advantage of the exposure that social networks can give you, and want to make it extremely easy for your visitors to tweet, Like, +1, upvote, or share your content. You also understand that it’s important to make sure your visitors know where to find your brand on social networks. So what do you do?

Social Media Feather is a plugin that integrates with any WordPress theme to make it super easy for customers to follow your brand, while also giving them the tools to share your content with their networks. Some of the key features include:

  • Support for all the most popular social networks in Canada
  • Multiple skins available so that it feels like a natural part of your website
  • Support for high resolution displays, like Apple’s Retina technology
  • Full control over which social networks are enabled

With a quick copy and paste of a shortcode, you have enabled social sharing on your website. And you can easily show which social networks you’re on with a widget containing the logos of each, with links directly to your profile.

It doesn’t get much easier than that, especially if you’re using a WordPress theme that doesn’t include any social media features. There are other, similar plugins available, but we find Social Media Feather the easiest to use for website owners that need both the sharing and profile awareness pieces of this puzzle.

Everyday Solutions – Disqus

Published on Nov 20, 2013   //  Business Topics, Did You Know, Discussion, Marketing Tips, Social Media, WordPress

Welcome to BlueFur’s new blog series: Everyday Solutions! This monthly series will focus on quick and easy solutions for common problems experienced by website owners.

Whether you have a personal or corporate blog, there are two things that really matter: engagement and spam.

One is something you want to increase (engagement), and the other is something no one wants (spam). While many content management systems (CMS) come with a built-in comments feature, or built-in spam reduction capabilities, no CMS includes the measures to achieve the right balance of high engagement with low (or no) spam.

The solution to this problem is actually authenticated comments. Your visitors still have the opportunity to use pseudonyms, which many people value, but those hoping to boost their own profile get a very easy way to authenticate themselves and use their real names.

What is this magical tool that can help solve your conundrum? None other than Disqus.

Disqus solves the issues above by doing a few things:

  • Allowing your visitors to register for their own Disqus account, which is also usable on thousands of popular sites like Bloomberg, the London Free Press, and MobileSyrup.
  • Allow your visitors to comment using their Facebook, Google+, or Twitter account which makes it much easier for them to engage, instead of registering for an account only for your website.
  • Disqus lets users choose a pseudonym, allowing them to comment while also protecting their identity, thus increasing engagement.
  • To cut down on spam, you can require visitors to log in to an account of some kind, whether it’s a Disqus, Facebook, Google+, or Twitter account. This means spambots have no way to access your website’s default commenting system, almost entirely eliminating spam as a potential issue.

We won’t talk about them here, but Disqus also gives you ways to monetize your content, promote your content, and automatically adapts its discussion system for mobile devices. You want your visitors to easily interact with your site no matter where they are, don’t you?

One great thing about Disqus is that they offer a slew of integration options, including native plugins for popular content management systems and platforms like Drupal, Joomla, and WordPress. Disqus can also update the comments in real-time, allowing discussions to flow fluidly, which can increase the amount of time people spend on your website.

There are other, similar solutions to Disqus, which we’ll take a look at another time. For now, just know that the default commenting systems can easily be replaced with something far more dynamic that can solve some real issues your for blog!

Social Media 101 – Experiment

Published on Jul 31, 2009   //  Social Media

socialmedia1011Last week I wrote about not giving out your password. Did you listen and learn?

I did an experiment to find out. I created a quick little site and sent out 1 tweet about it. The tweet was…

@thinkreferrals have you seen this? http://twitterverified.com/

From that tweet 50 people clicked on the link and of those 50 people 44 of them entered a username and password.

That is right 88% of people shared their twitter username and password with a site that they should not have.

Please take into consideration that your account could be used maliciously if you give someone your password. Your followers would not appreciate you sending out porn, virus or spam to them if your account was compromised.

Do you share your password?

Do these results show a problem with social media users? or do you think all users would have a similar result?

Social Media 101 – How to Stop Twitter Updates on your Facebook Account

Published on Jul 29, 2009   //  Social Media

socialmedia1011Today for whatever reason which I am sure we will hear shortly twitter started updating my status on Facebook. I don’t remember asking Facebook or Twitter to do that so they got some explaining to do. Anyways lets get down to business. How do we fix it?

  1. Login to Facebook and click on Profile.
  2. Find a twitter status update on your Facebook profile and click on the “via Twitter” link.
  3. Then click “Block Application” on the left side menu.

That should remove it from happening for now.

Now on to finding out why it’s happening…

*Update*Techcrunch claims that an app was approved to show updates but I call BS. I never had that set up nor approved it.

Black Hat Social Media – Evil Scripts

Published on Jul 26, 2009   //  Social Media

blackhatsocialmedia

If there is a script that you can dream up there is a programmer that can make it. To make evil scripts you do not need to have any development knowledge just an idea of what you want. Here is how you do it…

  1. Come up with your script idea. Write it out in full in a text editor so your ready to go. Be as detailed as possible.
  2. Go to Scriptlance and create a webmaster account.
  3. Post your job. Be sure to post a maxium of $50 and to include no bids with Escrow in your job post.
  4. Wait for several developers to post and pick the one you think will do the best job.
  5. Do not pay anything until the script is 100%.

Have fun with your new evil scripts.

Please read our warnings about these posts.

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