Welcome to BlueFur’s new blog series: Everyday Solutions! This monthly series will focus on quick and easy solutions for common problems experienced by website owners.
Whether you have a personal or corporate blog, there are two things that really matter: engagement and spam.
One is something you want to increase (engagement), and the other is something no one wants (spam). While many content management systems (CMS) come with a built-in comments feature, or built-in spam reduction capabilities, no CMS includes the measures to achieve the right balance of high engagement with low (or no) spam.
The solution to this problem is actually authenticated comments. Your visitors still have the opportunity to use pseudonyms, which many people value, but those hoping to boost their own profile get a very easy way to authenticate themselves and use their real names.
What is this magical tool that can help solve your conundrum? None other than Disqus.
Disqus solves the issues above by doing a few things:
- Allowing your visitors to register for their own Disqus account, which is also usable on thousands of popular sites like Bloomberg, the London Free Press, and MobileSyrup.
- Allow your visitors to comment using their Facebook, Google+, or Twitter account which makes it much easier for them to engage, instead of registering for an account only for your website.
- Disqus lets users choose a pseudonym, allowing them to comment while also protecting their identity, thus increasing engagement.
- To cut down on spam, you can require visitors to log in to an account of some kind, whether it’s a Disqus, Facebook, Google+, or Twitter account. This means spambots have no way to access your website’s default commenting system, almost entirely eliminating spam as a potential issue.
We won’t talk about them here, but Disqus also gives you ways to monetize your content, promote your content, and automatically adapts its discussion system for mobile devices. You want your visitors to easily interact with your site no matter where they are, don’t you?
One great thing about Disqus is that they offer a slew of integration options, including native plugins for popular content management systems and platforms like Drupal, Joomla, and WordPress. Disqus can also update the comments in real-time, allowing discussions to flow fluidly, which can increase the amount of time people spend on your website.
There are other, similar solutions to Disqus, which we’ll take a look at another time. For now, just know that the default commenting systems can easily be replaced with something far more dynamic that can solve some real issues your for blog!