
When you are shopping around for a television package from the different providers in your area, you’ll notice that the vast majority will offer you a number of different bundles. These “value packages” are supposed to give you the best bang for your buck, and on a per-channel basis, that may be true. However, you could be paying for channels you don’t actually want.
For this reason, you may be more inclined to look at some of the “a la carte” options where you pay for single channels at a time. This works out to more money on a per-channel basis, but you are only paying for what you want. The trouble is that many cable and satellite providers may have limited a la carte options, forcing you into certain bundles if you want particular channels.
Is this really the best business practice? On the one hand, some customers may appreciated the added value that bundles can provide, but others can be very frustrated with being “forced” into a bundle just to get a couple of channels that they actually want. The same concept extends into other industries as well, like cookware sets, cell phone plans, and so on.
It may complicate the billing process, but it may be in a company’s best interest to offer both value packages and “a la carte” options. The former can work out to be “more worth it,” so to speak, whereas the latter can make for a more customized product.