Twitter is a fantastic tool to use for marketing your company, its products, and its services. It’s a great way to get the word out about what you do, as well as about any specials or promotions you may have. However, you need to be mindful of when you send these out.

The time of day can have a dramatic impact on the relative success of a “promotional” tweet. If you have a restaurant that largely caters to the late night crowd, it’s unlikely you’ll get much attention by announcing something at 8am. Sending out the message at 9pm may not be the best either, since these people may already be out.

There is no such thing as the perfect time for every tweet. Instead, it depends on a number of factors and that’s why you should track the relative success of your tweets. If you are sending out a link, use different tracking URLs and send out the tweets at different times of the day. After several of these, you should start to see a trend emerge as to when the tweets are the most viewed and when the links are clicked the most often.

As with any other aspect of marketing and advertising, getting the right metrics can make a huge difference on whether your promotion succeeds or fails. And the time of day for a tweet can play a huge role in that.