In The Sphere: Volts, Incomes, and Homes

Published on Aug 19, 2011   //  In the Sphere

Let’s go for a cruise around the blogosphere and see what everyone has to say.

Anny Chih was perfecting her caterpillar crawl at Home Lake Caves Provincial Park. The adventure involves five underground rope stations, rappelling 70 feet down a damp cave, and belly crawling through four crevices. This is quite the experience and it’s just a short drive away from Vancouver!

John Biehler took the 2011 Chevrolet Volt out for a test drive in Alaska. Unlike other electric cars, the Volt has a regular gas engine that can kick in when the electric battery runs out of juice. It’s almost like the best of both worlds.

Consumerism Commentary seems to confirm the old adage that nice guys finish last. Or, more specifically, it seems that agreeable (“nice”) guys and gals tend to earn less money than their disagreeable (not so nice) counterparts. This could be because the latter group is more likely to push harder during negotiations, ensuring that their voice is heard.

Step Away from the Mall has a post from last year, but it’s just as relevant today as it was then. In it, the post explains why watching House Hunters on HGTV is bad for his finances. It’s all a matter of perspective and what your money can buy you in certain cities. A million dollars isn’t the same in rural Texas as it is in the middle of Manhattan.

Buzz Bishop finishes off with quite the quirky post on how to win at rock paper scissors. The game might seem pretty random with just the three choices, but humans aren’t exactly random. There are some key strategies that you can use to turn the odds in your favor, like how many novices tend to lead out with rock first.

Marketing 101: Store Within a Store

Published on Aug 18, 2011   //  Marketing Tips

In this increasingly competitive market, it can be difficult to get yourself noticed. Even if you manage to get your product on the shelves of a major retailer, many customers browsing the store may not ever know it’s there.

That’s why we’re starting to see a trend toward the “store within a store” format. In certain Best Buy locations, for instance, you’ll see a section that is dedicated completely to Apple products. It’s not really being shown as a department as much as it is being shown as its own store… which just happens to be inside of a larger store.

The same thing has happened at a Memory Express store in Richmond, BC. Western Digital has set up its own “store within a store” in that Memory Express location, showcasing WD products and giving this line more visibility than its direct competitors.

The concept isn’t new. Many shopping centres in Asia have department stores where the clothing is split up based on brands and each brand effectively has its own “store” within the department store. This kind of marketing adds to the visibility and could help to get you noticed.

WordPress Wednesday: Front End Editor

Published on Aug 17, 2011   //  WordPress

Have you ever wanted to make a minor alteration to one of your blog posts? Surely you have, but going back into the administration area of WordPress can prove to be such an extra hassle when all you want to do is make a minor edit.

That’s why the Front End Editor plugin for WordPress is so useful. Instead of diving back into the WP Dashboard to fix a typo, you can edit your content directly from the site’s front end. A simple “edit” button appears for those with permissions to edit the posts and pages.

In fact, Front-end Editor can also be used to edit comments, widgets, and many more elements that are common to WordPress-based sites. The editor is not just for fixing basic text either, in case the changes are a little more substantial. This plugin utilizes a WYSIWYG editor, giving you the ability to change the font, add links, add italics, adjust images, and so on.

Find more information, as well as screenshots, at the WordPress Plugin Directory. This is a free download, so you can find the link on that same page.

Business 101: VC Investment or Bank Loan?

Published on Aug 16, 2011   //  Business Topics

When you first start up your business, you need money to get you off the ground. Somewhere along the way, you may need another infusion of money to get you to the next level. That’s the reality of trying to grow a company. The question, then, is where you get this money.

You could tap into your personal savings, but oftentimes you’ll be left with one of two big options: get outside investment from a venture capitalist in exchange for a percentage share in your company or approach the bank to get a loan. Not surprisingly, there are pros and cons to both approaches.

Some companies may not qualify for the bank loans that they need and they may end up on television shows like Shark Tank and Dragons’ Den. Even outside the specter of television, the cutthroat environment of venture capitalist can be very intimidating. You are also giving out a portion of your business, either in a royalty or a percentage ownership. At the same time, though, you may be gaining access to contacts and expertise that you may not have otherwise.

A business loan from the bank necessarily results in interest being accrued, so this is an additional expense that you’ll need to consider. It also means that you are still on your own, without the outside guidance that a VC may be able to provide.

In the end, neither option is really “better” than the other; it’s just a matter of which is more suitable for your particular situation.

Great Gadgets: Optical Mouse with Digital Photo Frame

Published on Aug 15, 2011   //  Gadgets

Great Gadgets: Optical Mouse with Digital Photo Frame

You might remember last week’s post where I talked about a computer mouse with a built-in scale. Having a digital scale seems interesting, but it may not be all that useful. This, on the other hand, could prove to be more appealing to the masses.

It’s a USB optical mouse with a digital photo frame. The mouse itself isn’t all that exceptional, giving you the usual scroll wheel and additional function buttons, but your palm rest area contains an embedded 1.5-inch LCD. That lets you always have your loved ones close at hand (no pun intended).

The photos themselves are stored directly on the 8MB of memory found within the mouse, rather than being fed through from your computer. In this way, you can connect the mouse to any computer and still have your pictures. Given the smaller resolution, you can store around 50 photos here and have them automatically cycle in slideshow fashion. It supports both BMP and JPG formats.

Yes, this is largely a novelty factor, but I don’t think it’s one that will wear off too quickly. After all, you can keep changing up those photos from time to time. The quick power off key helps too, when you don’t want the display to be active. Find this mouse on Brando for $32.

BlueFur Customer of the Week: Ogoki Lake Outfitters

Published on Aug 14, 2011   //  BlueFur Customer of the Week

Looking for a relaxing way to get away from it all? A way to leave the BlackBerry behind and re-connect with nature? Ogoki Lake Outfitters in Ontario could be just the ticket.

Instead of simply providing you with a few hours out on the lake, you are offered a multi-day adventure at Ogoki Lake. In short, you get to fly in, fish and relax while enjoying the fantastic natural scenery and fresh air.

When you reserve your time with Ogoki Lake Outfitters, you are provided with a comfortable cabin for up to ten people, hot running water, solar lighting, hot showers, bunk beds, and other creature comforts, as well as the boat for your fishing trips. Check the price list for 4-day and 7-day excursions.

Do you use BlueFur to host your websites? Let us know and we can feature you in a future blog post. Send an email message to blogfeature@bluefur.com with your name, website URL, and a brief description of what you’d like to see highlighted.

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