Marketing 101: The Preferred Hashtag

Published on Aug 25, 2011   //  Marketing Tips

Twitter has largely been embraced by the mainstream. News forecasters and other television personalities sometimes have their Twitter usernames flashed on the screen. Companies tell you to follow them on Twitter, prominently displaying the bird logo on their websites.

But that’s just for the usernames. As another way to spark the conversation, many television shows have also started to display a hashtag somewhere on the screen. On Top Gear USA, you may notice #TopGear shown in the corner. The same happens with shows like #Fringe. By doing this, they are encouraging interaction on Twitter among users other than their own Twitter accounts.

This costs virtually nothing for the producers to add, but it can result in huge rewards for the companies and television shows. I’ve even seen some TV commercials and print ads that not only show the company’s Twitter username, but also a preferred hashtag. This is about brand presence and consistency. In the case of Top Gear, it encourages people tweet with #TopGear rather than #TopGearUSA, for example.

The irony is that hashtags aren’t even required in Twitter and they haven’t been needed for some time now. Putting “Fringe” and “#Fringe” in a tweet is read the same way and can be searched the same way. Hashtags still have value, though, and this creative marketing is one way to capitalize on that.

WordPress Wednesday: Top 10 Widget Plugin

Published on Aug 24, 2011   //  WordPress

Blogs are a great way to showcase your latest work as the default configuration uses a reverse chronological order for your content. At the same time, this means older content can easily be lost and forgotten. How can you fix that?

A great WordPress plugin called Top 10 helps draw attention to some of your most popular posts. It keeps track of the page views on your blog, both on a daily basis and with all-time page views. The page view count can be shown on the individual posts themselves, but that’s not where the real value lies.

Instead, it’s much better to output this top 10 list as a widget to be shown in your sidebar or footer. This way, if someone arrives on your site reading one post, he or she will quickly and easily see what other posts are popular on your site. There are many features and options in this plugin too, allowing you to tweak it to suit your needs.

Head over to the developer’s site to get more information about how this plugin works. You can access the free download link on that page or via the WordPress.org Plugin Directory.

Business 101: Handling Foreign Currency

Published on Aug 23, 2011   //  Business Topics

By its very nature, running a business on the Internet may attract the attention of customers outside of your home country. So, you are left with the decision of whether you should be quoting your prices only in your local currency or if you should be providing alternatives for customers who reside outside of your country.

Offering your prices in several different currencies can really complicate your accounting process, as these exchange rates can fluctuate greatly day to day. Are you going to provide prices based on today’s exchange rates or are you going to set a certain price in these other currencies for an extended period of time?

For this reason, it may be simpler to stick to a generally accepted international currency, like the United States Dollar. The dollar has hit a fair bit of turbulence lately, but it has historically been reasonably stable. Alternatively, you may consider the British Pound (GBP) or the Euro, depending on where your company is based.

When it comes to reporting the revenue generated over the course of the year, you again have two options. You could convert the incoming funds as you receive them or you could convert them as a lump sum at the end of your reporting period. If you go with the latter, the “average” exchange rate — as reported by an institution like the Bank of Canada — is reasonably accepted for all moneys received for that period.

Great Gadgets: Supertooth HD Bluetooth Speakerphone

Published on Aug 22, 2011   //  Gadgets

Great Gadgets: Supertooth HD Bluetooth Speakerphone

Not everyone wants to have a Bluetooth headset dangling from the side of their head while driving down the highway. Sometimes, having a speakerphone is just more convenient and more comfortable.

The Superooth HD Bluetooth car speakerphone was recently reviewed by MEGATechNews and it offers some functionality beyond giving you a hands-free calling experience in your vehicle. For instance, it uses a speech-to-text service for Twitter and Facebook updates, as well as for text messages and e-mails.

As far as the handsfree calling is concerned, the voice-based menu is very easy to navigate and is offered in a number of different languages. The large volume knob is easy to access and the main features are primarily controlled through that single large button too. The speaker is very loud and the microphone is quite clear.

The Supertooth HD carries an MSRP of $129 and is available through a number of retailers and e-tailers, as well as directly through the Supertooth Store.

BlueFur Customer of the Week: Dogs Breakfast

Published on Aug 21, 2011   //  BlueFur Customer of the Week

All sorts of individuals and businesses prefer BlueFur web hosting. One such firm is DogsBreakfast.ca, an independent distributor located in the Fraser Valley region of British Columbia in Canada.

Based in Chilliwack and serving such areas as Agassiz and Hope, DogsBreakfast.ca offers all natural super premium holistic dog and cat food delivered straight to your door. The food comes by way of Riplees Ranch, using nutrient dense human-grade ingredients and hormone free meats. The natural foods and treats are 100% satisfaction guaranteed.

On the website, you can read up on the specific ingredients included in the Riplees Ranch dog and cat food. Other products include treats, dental care products and grooming products. If you’re not sure, DogsBreakfast.ca will even provide you with a free sample.

Do you use BlueFur to host your websites? Let us know and we can feature you in a future blog post. Send an email message to blogfeature@bluefur.com with your name, website URL, and a brief description of what you’d like to see highlighted.

Showcase Saturday: San Kloud Theme

Published on Aug 20, 2011   //  Showcase Saturday

There are so many different WordPress themes out there, both free and paid, that there is bound to be one that is the perfect fit for the kind of site that you want to run. A fun option is the San Kloud theme that recently popped up on the Internet.

As its name implies, the theme is meant to mirror the look of a sunny day. The default configuration gives you the same kind of light blue that you would get on a clear day and each of the individual components look like fluffy clouds floating in this sky. This includes the content, as well as the sidebar and the header image.

What’s great is that the theme comes pre-loaded with several different color schemes, so if the light and bright look isn’t for you, this can easily be switched. Main navigation is located above the header image, with the single sidebar on the right providing the rest of the pertinent info you’d like to include. The 3D-like effect for each content bubble adds an interesting dynamic too.

Find the San Kloud Theme as a free download in the Free Themes Directory on WordPress.org. There is a live preview available there too, giving you a sense of what you can expect under the default settings.

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