In this increasingly competitive market, it can be difficult to get yourself noticed. Even if you manage to get your product on the shelves of a major retailer, many customers browsing the store may not ever know it’s there.

That’s why we’re starting to see a trend toward the “store within a store” format. In certain Best Buy locations, for instance, you’ll see a section that is dedicated completely to Apple products. It’s not really being shown as a department as much as it is being shown as its own store… which just happens to be inside of a larger store.

The same thing has happened at a Memory Express store in Richmond, BC. Western Digital has set up its own “store within a store” in that Memory Express location, showcasing WD products and giving this line more visibility than its direct competitors.

The concept isn’t new. Many shopping centres in Asia have department stores where the clothing is split up based on brands and each brand effectively has its own “store” within the department store. This kind of marketing adds to the visibility and could help to get you noticed.