In The Sphere: Business Decisions

Published on Jul 15, 2011   //  In the Sphere

What’s going on with the blogs on the Internet? Let’s see what they’re talking about.

Community Spark starts us off with a very simple lesson for those looking to build a community online: features aren’t a selling point; benefits are. Don’t tell your potential members about what you can do. Rather, tell them how these features can help them in a very specific way.

Thursday Bram has an ethical question for all the business owners in the audience: is it wrong to pay someone less based on location? Global outsourcing can certainly have its advantages, but are you taking advantage of the person by doing so? Is good work worth the same regardless of where the worker is based?

Bonnie Sainsbury very much recognizes the power of social media, but she also recognizes that you need to do certain things to get the most out of them. For instance, you should get a custom Facebook page design if you want to get better business promotion from it. Stand out and build your brand.

Chris Bibey gets you ready for your next business networking event. Be prepared for these three questions and have your responses ready to go. Do you know what to say when someone asks for your rates? What if they ask for samples and availability?

Russ Henneberry finishes off this list with a fun, yet informative piece on how to sell like Steve Jobs. Remember that buying is an emotional experience and it’s undeniable that Apple makes you “feel” it even before you commit to the purchase. Telling them what’s different certainly helps too.

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