You have some extra stock that doesn’t seem to be selling particularly well. You’ve tried a few different tactics to get this old stock out the door, but they’ve been met with limited success. What can you do?

For both brick-and-mortar conventional storefronts and online e-tailers, one option to consider is the mystery grab bag. This works on certain types of customers in certain niches, particularly in those where you may find a good number of bargain hunters willing to take a chance.

Instead of selling a single product, you bundle together several items. However, rather than reveal the exact contents, you simply state that this “mystery grab bag” holds a value of $X but that customers can buy it for $Y. This describes explicit savings. It’s important that you don’t load the bags with “junk,” as it is still important for your customers to get a sense of value from their purchase.

Even when it comes to e-tailers like TeeFury, they’ll occasionally have “mystery” sales where a single t-shirt from the grab bag will sell for substantially less than the regular price. The customer won’t know what he or she is getting until it arrives in the mail, but that’s sometimes even more appealing, especially given the reduced price.