There’s something to be said about integration across platforms. That’s why while it is important to have a presence on Twitter, Facebook, and through your blog, it’s by connecting these profiles together that you can gain the greatest possible value.

You may have already seen a few blogs where the conventional comment system has been replaced with Facebook comments. This allows visitors to the site to post comments using their Facebook profiles and this content can be easily integrated between the two. However, this content may not be visible to Google.

The way around this is to use a WordPress plugin like Crawlable Facebook Comments. This will let Google crawl and index your Facebook comments, giving you another leg up when people are looking for certain topics and information through the popular search engine.

This plugin will retrieve the comments, including information about authors and dates, and make them visible in your source code. Otherwise, these Facebook comments would be “hidden” in an iframe that Google may not see. Crawlable Facebook Comments overcomes that shortcoming. Find it as a free download through the WordPress Plugin Directory.