When you own a very small business, you might say that you are a solopreneur. You take on every role in the company. If you are a growing company, you might find yourself hiring more people to take on more roles. At the same time, you might be seeing how you can combine some of these roles so that you can be the most cost-effective.

One example of this is sales and marketing. While there are absolutely differences between these two departments, as the people who have these kinds of jobs will certainly attest, there are also many opportunities for synergy between them.

What does the marketing department do? It takes care of all the advertising and all the other promotional dealings for the company. Why? The ultimate end goal is to increase sales. what does the sales department do? It sells the product. And how can it do better? Some great marketing and promotion can’t hurt, right?

Marketing to your potential customers has an integral sales component. If you’re looking to expand and hire more employees, combining sales and marketing into a single department might be a possibility to consider.