
I experience this all the time. I attend a trade show with media credentials, getting a press pass so that I can cover the event for a publication of some sort. I seek out the interesting products, services, and innovations that I feel are worth describing to the audience. You would think that companies would love to get whatever press they can get.
But that’s not always the case. More often than not, I will encounter at least one booth where they either a) question why I am taking pictures of products or b) tell me that I am not allowed to take photos. On the one hand, I understand that they are trying to minimize counterfeiting and other companies copying their products. On the other hand, you’re at a trade show to promote your products.
If someone really wanted to copy your product idea and you are actively selling these products at the trade show, what’s stopping them from buying the product and taking pictures when they get home? You will always run the risk of piracy and counterfeiting, but the whole point of having a booth at a trade show is to attract the attention of investors, wholesalers, and media outlets. You want them to know about what you have to offer.
So, here’s a word to the wise for any companies thinking of taking up booth space at a trade show: if you’re not ready for the public to take pictures of your products, for whatever reason, it’s probably not such a good idea to have those products on display at the show. It means you’re not ready yet.




