Marketing can take on a variety of different forms. You see the ad banners on websites, advertorials in newspapers, and commercials on television. Another venue that can be worth considering is product placement, even if your budget isn’t the biggest. There are a number of YouTube partners with large viewerships, for instance, that may be interested in sponsorship by way of product placement.

Should you choose to partake in this kind of advertising, you have to ask yourself a very simple question: do you want subtle product placement or do you want obvious product placement? As with so many other things in life, there are pros and cons to either approach. With subtle product placement, you are less likely to upset the viewers, but you may also be less likely to get their attention. They might not notice that you’re in there at all.

With more obvious product placement, it’s much more certain that the viewers will notice that your products or your brand are featured prominently in the video. However, video producers may be less likely to take on this kind of sponsorship and you may actually offend or upset many of the viewers. People don’t like being “sold” on something in this way.

So, not surprisingly, the best approach is usually somewhere in the middle, but what do you think? How do you react to product placement on television, in movies, and online? Perhaps The Greatest Movie Ever Sold by Morgan Spurlock could be worth exploring.