No matter what product you’re thinking about launching, there are many different considerations that come into play. For physical products, you have to worry about the logistics of getting it out there. You have to worry about manufacturing cost and build quality. And you have to worry about the user experience.

For some reason or another, so many companies seem to miss out on one very important factor in this last consideration: the user manual. They may work on the user interface, going through focus testing to see if buttons or switches are more desirable, but what about the user guide itself?

It is very important to invest a suitable amount of time, effort, and energy to ensure that the instruction book is adequate. What may seem simple and straightforward to you may not be so simple and straightforward for the consumer. Do you have a troubleshooting section? Do you have a diagram laying out the major components? Do you have a setup tutorial?

Perhaps even more importantly, you should have a suitable FAQ and a means to contact customer support on your website. Whether it be live chat, a telephone operator, or email support, this help can go a long way in retaining customers who may have otherwise abandoned your brand in frustration.