In The Sphere: The Keys to Winning

Published on Mar 25, 2011   //  In the Sphere

Without borrowing too much from the actor who used to work for “Two and a Half Men”, let’s take a look at some of the posts that the blogosphere has to offer on winning.

Sean Platt and David Wright start off this roundup with the Charlie Sheen Guide to Winning at online marketing. While it may not directly involve any Adonis DNA or tiger blood, there are certainly some lessons to be learned for all the Internet folks out there.

Zac Johnson continues the theme of winning by celebrating his four year blog anniversary. Over the course of those four years, he has met amazing people, been featured on ABC News, built up a new business, and had speaking engagements all around the world. Kudos!

Dough Roller puts things out in terms that everyone can understand. For some people, winning might mean gaining American citizenship, but it isn’t cheap nor is it particularly easy to do. By the time you obtain citizenship, you could have easily spent thousands of dollars.

Leo Babauta may be better known for his Zen Habits blog, but he also maintains another site that focuses on nothing but minimalism. A recent post reminds us that you can lead a minimalist life anywhere, regardless of whether you’re in a big city or you’re in a rural community. There are no prerequisites; “do it however you want, however you can, wherever you want.”

Damien Riley finishes off this session of winning with a story from his college days. He was working as the shift manager at a Pizza Hut when he received an order five minutes to closing and, well, the net result is nothing short of some monumental winning. That’s hot!

Marketing 101: Selling Existing Features

Published on Mar 24, 2011   //  Marketing Tips

Advertisements are supposed to tell you about the different features and benefits that a certain product or service is able to offer. They might be there to raise brand awareness too, but there comes an area of frustration for some consumers.

More and more, I’m finding companies are “selling” features that already exist as if they are new. For instance, I’m finding that certain Internet service providers are selling something called “Home Wi-Fi” as a feature. This has existed for ages, since any consumer can go out and buy his or her own wireless router.

Similarly, Telus has introduced something that it calls “Anytime Upgrades” for its smartphones. Many people seem to assume that you have to wait until your contract is over in order for you to buy a new phone. This isn’t the case. You always had the option of upgrading at any time; you just had to pay the full retail price.

The “new” service of “Clear & Simple Device Upgrades” is a slight improvement on this, but you still need to pay an “Early Device Upgrade Fee” depending on the number of months remaining on your contract and the type of device you currently have. Even so, this isn’t an entirely new feature or service at all.

Telus isn’t the only one participating in this kind of practice. The “Live Agent” feature from Rogers means you can talk to a real customer service representative on the phone when you need help; you could do that before, couldn’t you?

Is this deceptive marketing or is it simply aiming to educate the public on what is already available?

WordPress Wednesday: Jetpack

Published on Mar 23, 2011   //  WordPress

There are many reasons why you would opt for a WordPress.org self-hosted installation for your blog or website, but there are also advantages to the hosted WordPress.com solution too. Get the best of both worlds with this plugin.

Jetpack “supercharges your self-hosted WordPress site with the awesome cloud power of WordPress.com.” This helps to really speed up your site with a number of additional helpful features.

You get WordPress.com stats for free, as well as a Twitter widget, Gravatar hovercards, WP.me shortlinks, Sharedaddy, LaTeX markup language, After the Deadline (spellcheck and grammar check), and shortcode embedding with YouTube, Vimeo and SlideShare.

Jetpack itself is completely free to download and install. In the future, the developers aim to add some “premium” features that will come at a cost.

Go to JetPack.me for more information and to download the WordPress plugin for your own site.

Business 101: Don’t Feed the Trolls

Published on Mar 22, 2011   //  Business Topics

No matter what kind of business you run, you can’t possibly be all things to all people. You also can’t satisfy every last customer that walks through your door, whether that door is physical or virtual. You should aim for customer satisfaction, but you should also realize that perfection is impossible.

As such, as your business continues to grow, you will inevitably come across people who are less than pleased with what they got. You may get negative reviews through Twitter, blogs, Urbanspoon, Yelp, forums, and any number of other online venues.

If the negative reviews become a trend, you should most definitely get into “damage control” mode and see what you can do to make things better. However, if the majority of reviews are positive, you have to be careful not to feed the trolls.

There are going to be people who will never be satisfied. There are going to be people who raise trouble for the sake of raising trouble (or to draw attention to themselves). Accept that and move on. The trolls are not worth your time.

Great Gadgets: Google Nexus S Smartphone

Published on Mar 21, 2011   //  Gadgets

Great Gadgets: Google Nexus S Smartphone

There are many different smartphones on the market today that run on Google Android, but a great deal of them have custom “skins” from their respective manufacturers. HTC has Sense, for instance, and Motorola has MOTOBLUR.

For a “pure” Google Android experience, the Google Nexus S by Samsung may be a much better choice. There is no custom skin or custom user interface here; it’s the “vanilla” version of Android 2.3 Gingerbread. But that’s not the only reason why you may be interested in this smartphone.

It also has a fantastic four-inch Super AMOLED display that has a slight curve to it. This is very unique in the smartphone arena. Other highlights include near-field communications (NFC) touchless technology, 3D graphics, 1GHz processor, 16GB memory, and a 5MP autofocus camera on the back.

The Google Nexus S by Samsung has been available in the United States for some time, both in unlocked form and locked to T-Mobile. Based on a registration page placed on Samsung’s website, the Canadian launch is also coming very soon. This includes a version that would be compatible with the networks of Telus, Bell, and Rogers, as well as Wind and Mobilicity.

BlueFur Customer of the Week: Kestrel Books

Published on Mar 20, 2011   //  BlueFur Customer of the Week

It’s easy enough to walk into a major bookstore chain and find the new releases at a reasonable price. However, these major chains may not be the best place to look for books that are older, out of print, or otherwise rarer.

For that, you may be better off turning to a store like Kestrel Books. Located on the west side of Vancouver, this book store is well known in the neighborhood as a “knowledgeable, reliable dealer of used books.” They carry a general inventory, as well as “rare, fine, out of print, and antiquarian books.”

A big part of building up this inventory is thanks to the fact that Kestrel buys back books from the general public. You can come by any day of the week and they’ll pay you either in store credit (50%) or in cash (40%). You can also follow them on Twitter for the latest news and deals.

Do you use BlueFur to host your websites? Let us know and we can feature you in a future blog post. Send an email message to blogfeature@bluefur.com with your name, website URL, and a brief description of what you’d like to see highlighted.

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