It’s far too easy to develop tunnel vision when thinking about how your business is perceived by the public. It’s easy to focus solely on your own website, your own Facebook page, and your own Twitter account. However, you have a much bigger reach than that.

For instance, it is very important that you take a look at your business listing in Google Maps. When someone looks you up by business name, Google provides a “more info” page complete with address, phone number, category, description, photos, reviews, and more. It is up to you to make sure that this information stays up to date.

When you arrive on the page for your business, you’ll notice a link near the top with “Business owner?” as the anchor text. Click on this and you will go through a verification process to demonstrate that you indeed own that business. After that, you can edit information as needed.

Similarly, you should pay attention to other areas where your business may be listed like the online yellow pages, Yelp, UrbanSpoon, and so on. People aren’t going to come to you if they can’t find you.