No matter what kind of business you run, you can’t possibly be all things to all people. You also can’t satisfy every last customer that walks through your door, whether that door is physical or virtual. You should aim for customer satisfaction, but you should also realize that perfection is impossible.

As such, as your business continues to grow, you will inevitably come across people who are less than pleased with what they got. You may get negative reviews through Twitter, blogs, Urbanspoon, Yelp, forums, and any number of other online venues.

If the negative reviews become a trend, you should most definitely get into “damage control” mode and see what you can do to make things better. However, if the majority of reviews are positive, you have to be careful not to feed the trolls.

There are going to be people who will never be satisfied. There are going to be people who raise trouble for the sake of raising trouble (or to draw attention to themselves). Accept that and move on. The trolls are not worth your time.