Business 101: Restaurant Addresses

Published on Mar 15, 2011   //  Business Topics

I think we’d all agree that just about any restaurant, regardless of size, can likely benefit from having a website. This is true of big brand name chains, as well as smaller mom-and-pop diners. However, you’ll find that not all restaurant websites are made alike.

In my journeys through the Internet, I’ve come across more than a few common concerns that seem to be pop up with restaurant websites. For instance, some sites may have the physical address of the restaurant as an image, possibly because they want to use a special design or font.

The problem with this is that customers are not able to copy and paste this text into a tool like Google Maps to find the location of the restaurant. This is just as much of a problem with Flash-based sites, because the text may not always be available to highlight for this purpose.

“But I already have a map on the site.” That may be true, but people may want to enter the address to get specific directions, to enter into a list of restaurants to visit, or any number of other reasons. So, make sure the text can be highlighted. You do want customers to be able to find you, right?

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