When it comes to running any kind of business, you have to work to a certain extent to separate yourself from the crowd. You have to convince the potential customer that he or she should buy from you rather than the guy across the street.

Following in this philosophy, many companies throw in differentiating features just for the sake of being different. This might attract some initial interest, but it is much more important to be different for a reason. You have to ask yourself why a potential customer would want that differentiating feature in the first place.

The LG Optimus Pad (also known as the G-Slate) is a prime example of this. There are many tablets coming out this year and the Optimus Pad is the first to offer a 3D display. That sounds great, but why would a customer want a 3D display on a tablet at all? What is the motivation aside from the novelty factor.

This is why, when it comes down to your marketing materials, it makes much more sense to focus on the benefits rather than on the features. You sell customers on the benefits. You sell them on how these features will actually be valuable to them.