Comments are great for a blog. It helps to continue the conversation and this adds value for everyone involved. The blog owner gets additional content and visitors are offered different questions, answers, and perspectives. However, the trouble with comments is that they apply to a post as a whole. What if you only want to highlight a single word, image, or section?

That’s the rationale behind Highlighter, a WordPress plugin from the team at Unique Blog Designs. In addition to the usual commenting system that you find on many other blogs around the Internet, Highlighter allows visitors to highlight any part of the blog post and provide a comment specific to that word, sentence, image, or section. This helps to spark more specific discussion.

According to its developers, Highlighter is designed to provide a better overall user experience. This is because they no longer have to scroll through a long list of comments just to see if anyone else has mentioned something about a specific passage in the post. With better context comes a better experience. Highlighter also promises to help build your email marketing list and enhance your ability to make money from your blog.

There is a demo video set up at Highlighter.com, which is also where you can find the free download link for this WordPress plugin. It is still in beta, so the developers would very much value your input and feedback.