
By now, you’ve surely considered the possibility of marketing your company through social media outlets like Facebook. Perhaps you’ve already taken the step of creating a Facebook page for your business and you’re actively going out trying to encourage people to click the “like” button. You may also have a company blog (or something similar) that you’d like to cross-promote on Facebook.
One of the more interesting tools available for this purpose is called Social RSS. There are both free and paid “premium” versions of this Facebook application, but many small businesses will find enough functionality in the free version. In effect, the application will take any RSS feed and syndicate through the Facebook page of your choosing. In fact, it can accept multiple RSS feeds and syndicate them all.
You can choose whether the syndicated items remain in their own tab on the Facebook page or if they are pushed the page’s wall as well. There is also an option to “auto-like” the posts, though that may not be a completely good idea. You can see this application in action on the Beyond the Rhetoric Facebook page. That was set up for Michael Kwan’s blog of the same name.
With the free version, syndicated content can be supplemented with links to read more stories, get more feeds, subscribe to stories from that page, and visit the fan page. With the paid version, you can metrics and other premium features. Look for Social RSS on Facebook and consider implementing it on your company page.




