Promotional products can be one of the best ways to market your company, but you have to be careful not to waste your budgets on little trinkets that will ultimately end up in the trash. If you hand out generic keychains with your company logo on them, for instance, you can likely expect them to be forgotten and buried. If the same keychain has a secondary function, like a bottle opener, magnifying glass, or laser pointer, then it is more likely to be kept and used.
For this reason, a couple of the best promotional items that you can start considering around this time of year are wall calendars and day timers. Every person in business needs something to keep track of their time and while many have turned to electronic versions, there is still something to be said about paper-based calendars. These are clearly visible at all times and great for cubicles. They’re also great for keeping your brand awareness high throughout the year.
Promotional calendars and day timers are relatively inexpensive to order and they are usually available with a wide range of previously created designs. All you do is add your company logo, company information, and perhaps a slogan or two. You can personalize it further with your own imagery, important dates, and quotes, but this will come at an additional cost. Depending on the nature of your business, they may or may not be worth the premium.
If you are considering promotional wall calendars and day timers as part of your marketing mix toward the end of the year, it is prudent to get your orders into your preferred suppliers now. It takes time to create these products and you want to have enough time to distribute them to your customers, colleagues, and business partners.