Showcase Saturday: Voidy Theme

Published on Aug 7, 2010   //  Showcase Saturday

Different people have different tastes. It is precisely because of this diversity and variety that we are able to weave such a colorful tapestry that is life. The same can be said when it comes to WordPress themes.

Some people like having fancy graphics, bold color schemes, and eye-catching widgets on their blogs. Other people want to keep things as minimalist as possible, keeping the focus on the content rather than the layout. For those folks, the Voidy WordPress Theme sounds like it could be a very good fit.

It is a simple two-column theme with all the widgets pushed into the right sidebar. The header area is kept simple as well, ensuring that readers’ attention is focused squarely on the great content you’ll be producing. The theme is also compatible with gravatars and threaded comments, as well as providing custom logos and favicons, Twitter links, RSS links, and a welcome message in the sidebar.

Go to Diovo.com for a list of features, the download link, and a look at the live demo of Voidy theme.

In the Sphere: A Little More Food

Published on Aug 6, 2010   //  In the Sphere

Another work week has come and gone, so it’s time to tour the blogosphere once more. Let’s see what they’ve had to say.

Rebecca Bollwitt lets us know about a special fundraising effort that won’t cost you an (extra) penny. All you have to do is buy the Robson Street Hefeweizen or Brockton IPA from Granville Island Brewing and 25 cents will be donated to the Pacific Parklands Foundation. They raise funds for special projects in regional parks.

Ed Lau is always up for another food adventure, so based on a Twitter recommendation, he recently found himself at Finch’s Tea and Coffee House in Gastown, Vancouver. While there, he was able to enjoy quite the delectable sandwich, even if it felt like he stepped back in time to get it. Those chalkboard menus are so charming!

Dough Roller is all for legitimate ways to make some extra money and to save some extra money, but his most recent exploit has him feeling terrible. That’s because he feels he effectively stole $45 from Costco when the cashier failed to ring in a couple of items. Would you go back to the customer service counter to confess?

Jennie Yuen had quite the fun day when she took the opportunity to go on the Purdy’s Chocolate Factory tour. If you’ve ever wondered how those chocolate hedgehogs make it into those boxes for sale at retail outlets, her post is definitely worth checking out. Why not go on the tour yourself?

Buzz Bishop was over in Argentina recently, so he’s letting us know about six foods (and drinks) that we should all try when down in Buenos Aires. From steak (lomo) to malbec, there’s always something interesting to try.

Marketing 101: Teaser or Full Disclosure?

Published on Aug 5, 2010   //  Marketing Tips

Advertising can be a very tricky business. The right answer for one marketing campaign may be the completely wrong answer for another campaign. That’s why you have to ask the right questions at the right times.

Browsing through the newspaper, I came across a full page ad for the Bank of Montreal (BMO) and its high interest savings account. The ad proudly proclaims that you can earn 1.25% interest in you maintain a minimum balance of $5,000 and you receive one free fund transfer per month.

The trouble with an ad that is closer to “full disclosure” like this is that it is automatically compared to competitors by discerning consumers. Those in the know, for instance, may be aware that ING Direct currently offers a better interest rate (1.30%), no minimum balance requirements, and unlimited free fund transfers per month. There’s also a $25 signup bonus if you use Orange Key 16449274S1.

In this case, the BMO ad may ultimately work against their objectives. It may have been more effective, given the circumstances, to be a little less forthcoming, inviting potential account holders to speak to their local BMO representative. This isn’t always the case, however, as full disclosure can be more effective under other circumstances.

WordPress Wednesday: After the Deadline

Published on Aug 4, 2010   //  WordPress

Given the nature of most blogs, you don’t really need to have perfect spelling and grammar. At the same time, it certainly helps to elevate your respectability and legitimacy when your blog is largely error-free. It is still a public space, after all.

To this end, it may be useful to consider After the Deadline. Available as a WordPress plugin, this will intelligently search for spelling mistakes, grammatical errors, and even issues related to writing style. This way, you can feel better about putting out the best possible product.

Instead of using a simple database to find your spelling mistakes and grammatical errors, After the Deadline makes use of artificial intelligence and natural language processing technology. This, in turn, offers smart suggestions on how you can “fix” the problems. The best part is that it is available for free for personal use under the GNU General Public License.

Get more information at afterthedeadline.com.

Business 101: Incentivized Brand Exposure

Published on Aug 3, 2010   //  Business Topics

One of the biggest keys to success for your business, whether it is online or offline, is to increase your brand presence in the marketplace. The more people who are aware of your brand and what your company has to offer, the better.

There are countless strategies that you can consider to achieve this end and I discovered an interesting one on a recent hike in Vancouver. As I reached the top of the Grouse Grind, I saw two options for taking the gondola back down the mountain. I could pay the full price of $10 per person or I could buy a bottle of Whistler water and get a reduced price of $5 per person.

The bottle of water cost $3 (though it sells in supermarkets for a little more than a dollar). By buying the water and the reduced gondola ticket, my net price was $8. That’s still two dollars cheaper than regular price and I gain an extra bottle of water to boot.

Now, I’m not entirely sure what sort of arrangement was forged to allow for this promotion, but it put the Whistler Water bottles in the hands of more people than it would have otherwise. Many of these people may not have ever purchased this product nor may have they have had any intention to do so in the future. However, by using this promotion, these people are more familiar with the brand, they get to try the product, and the hope is that they will now be more motivated to buy Whistler Water later on.

Can you come up with a similar idea for your business, brand, the product?

Great Gadgets: Samsung Galaxy S

Published on Aug 2, 2010   //  Gadgets

The Google Android platform is increasing in popularity with devices like the the Motorola Droid X and the HTC EVO 4G. While these smartphones are typically only available through one of the major carriers in the United States, the Galaxy S from Samsung is available through all four major US carriers.

It’s one of those situations where a rose by any other name smells just as sweet. Depending on your carrier of choice, the slight variant on the Samsung Galaxy S platform can be found as the Samsung Vibrant, Captivate, Epic 4G, or Fascinate. They all feature large touchscreen displays and the Google Android operating system. The AMOLED screen is positively brilliant.

The Samsung Epic 4G from Sprint, however, may be slightly more attractive than some of its stablemates. For starters, it has a full QWERTY keyboard for ease of text entry, as well as a front-facing camera and access to Sprint’s high-speed 4G network. This will presumably offer faster data speeds, but possibility at the price of reduced battery life.

Depending on the carrier subsidy, the variant on the Samsung Galaxy S can be had for about $200 with a qualifying contract.

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