With so many different advertising opportunities in both the online and offline realms, you have many different options when it comes to spending your marketing budget. As such, it is in your best interest to spend wisely, reaching your target demographic as much as possible. For instance, let’s say that you have a product that appeals to teenagers.

It likely would not make much sense to take out a full-page ad in the local newspaper, since teenagers are more likely to get their news from sources other than a printed newspaper. Taking out an ad on the radio may not be as effective either, as they may be more inclined to listen to their iPods or stream music from Pandora. Even television ads may not hold as much weight as they have in the past, thanks to services like Netflix and Hulu.

So, what can you do to reach this demographic? It is worthwhile to consider reaching a little outside of the conventional realms. Regular banner ads on the Internet may work, but having video ads inserted before YouTube videos may be even better. This advertising model is increasing in popularity. Similarly, you could offer free wallpapers and other content through channels like Xbox Live. Facebook advertising may work too.

These strategies likely would not be nearly as effective with the senior population, by contrast. Just because you hear that a certain form of advertising is on the rise, is a good value, and is something you need to do right now doesn’t mean that you should necessarily explore that option. Keep your target audience in mind and where their habits may lead them.