One of the biggest keys to success for your business, whether it is online or offline, is to increase your brand presence in the marketplace. The more people who are aware of your brand and what your company has to offer, the better.

There are countless strategies that you can consider to achieve this end and I discovered an interesting one on a recent hike in Vancouver. As I reached the top of the Grouse Grind, I saw two options for taking the gondola back down the mountain. I could pay the full price of $10 per person or I could buy a bottle of Whistler water and get a reduced price of $5 per person.

The bottle of water cost $3 (though it sells in supermarkets for a little more than a dollar). By buying the water and the reduced gondola ticket, my net price was $8. That’s still two dollars cheaper than regular price and I gain an extra bottle of water to boot.

Now, I’m not entirely sure what sort of arrangement was forged to allow for this promotion, but it put the Whistler Water bottles in the hands of more people than it would have otherwise. Many of these people may not have ever purchased this product nor may have they have had any intention to do so in the future. However, by using this promotion, these people are more familiar with the brand, they get to try the product, and the hope is that they will now be more motivated to buy Whistler Water later on.

Can you come up with a similar idea for your business, brand, the product?