In order for your business to reach its utmost potential, you need to ensure that the business model is scalable. You are just one person and, eventually, you won’t be able to do the entirety of the job on your own. That’s only natural and to be expected. It’s also a good problem to have.
However, you will then be faced with the ethics of subcontracting and outsourcing. This is especially true when it comes to service-based industries like advertising agencies, freelance writers, and other creative types. When a client approaches you, they usually expect that you will be doing the work. That may or may not always be the case.
So, how do you handle these situations? When a customer approaches a large company with a task, he usually doesn’t expect the CEO and Founder to do the majority of the work, but what about smaller businesses? It’s not unusual for a large ad agency to outsource its work and profit from the difference. It’s common practice.
In this way, you do need to tread carefully when you reach this juncture in your entrepreneurial career. The professionals that you hire for the subcontracted or outsourced work have to be up to your own standards, first and foremost, so that your clients will not be disappointed with the results. Whether you choose to disclose the subcontracted nature of the work to your clients, however, is an ethical question that you’ll need to answer on your own.