Generally, all companies want to increase their brand presence in the marketplace. They do this with advertising, Twitter accounts, and marketing campaigns. They also want their brands to be perceived as trustworthy and legitimate. They do this with professional logos, professional web domains, and professional press releases. One other way they do this is with choice of address.

For better or for worse, there is a certain extra air of legitimacy when it comes to businesses that come with a downtown mailing address. This offers the perception of being for real and being reasonably profitable. If a company can afford to have an office in a downtown highrise, they must be doing something right, right? Well no, not necessarily, but that the perception that many people may have, even if it is not a conscious perception.

So, what does this mean for smaller businesses and sole proprietorships where downtown rent simply is not possible? Well, it is possible to look into co-working spaces in your area. The Network Hub, for instance, is a great Vancouver example that not only offers coworking office space, but it also has a mail service. This way, you can say that your company is “located” at a “suite” in the Network Hub’s downtown Vancouver address.

Contrast this to an address that would place your company in the middle of a highly residential suburban neighborhood, an area where you might live and work if you happen to work from home. That gives away some personal information and it may confuse some clients when they are attempting to send something to your “business” address in the ‘burbs.