BlueFur Customer of the Week: Artemis Bodyworks

Published on Jun 6, 2010   //  BlueFur Customer of the Week

Are you overwhelmed by your job? Are you stressed out over your domestic responsibilities? Is your significant other giving you a hard time? Maybe you need to have some “me” time and find a way to relax. If this sounds anything like you, then it may be time to get a massage.

As it turns out, one of BlueFur’s customers fills in this niche exactly. Artemis Bodyworks is run by Autumn Ennenberg and she will more than gladly knead those worries away. She has a diploma in therapeutic massage, a certificate in clinical sports massage, and training in Hawaiian Lomi-Lomi and Reiki practices.

In terms of services from Artemis Bodyworks, you can choose from a hot rock massage, trigger point therapy, relaxation massage, and sports therapy treatments. These are offered through Autumn’s home studio in Gibsons in BC’s Sunshine Coast. Check out ArtemisBodyworks.com for more info and to set up an appointment.

If you are a BlueFur customer and would like to be featured in a future blog post, send an email to blogfeature@bluefur.com with your name, website, and a brief description of what you’d like to see highlighted. You can’t beat the price of free for this kind of promotion!

Showcase Saturday: Cumulus Theme

Published on Jun 5, 2010   //  Showcase Saturday

Are you an avid photographer? Perhaps you’re a graphic artist and you have some great work to show off to the world. If either of these situations (or other similar ones) apply to you, then you may want to consider Cumulus as your WordPress theme of choice.

That’s because this theme was designed from the ground up to be a portfolio template. Each major work is displayed prominently in the middle of the page, allowing for brief snippets from blog posts beneath it, as well as a section for featured thumbnails. This is a great way to showcase your work in a simple, yet elegant manner.

WordPress themes like this are not only for artist portfolios either! Take your creative eye and consider using it as a way to show off featured products from an online store, for example. The large image on the main page offers a great number of possible options. It’s up to you! Other features include a drop down menu and the ability to edit footer credits.

For more information, a live demo, and the free download link, check out EmpireThemes.com.

In the Sphere: Better Business Practices

Published on Jun 4, 2010   //  In the Sphere

Ready to see what has been going on in the ‘sphere this past week. Join us on another tour of the blogs around the Internet.

Web Worker Daily starts us off with a discussion on how to avoid social network burnout. If you find yourself spending far too much time consumed in the Twitter stream and captivated by Facebook updates, not to mention the absolute need to participate actively in Foursquare, this article might be up your alley.

Rebecca Bollwitt brings us into a major cultural epicenter of the Greater Vancouver area, reminding us to vote for the new Chinatown mascot. Yes, the historic Chinatown is going to have an official face to it and it looks like it’s going to be a panda. Which panda, however, is up to you to decide.

Zac Johnson is a well known and widely respected Internet marketer, so you’ll want to read up on his guide on making money with Facebook ads. Seeing how much time people spend on the social networking site already, it seems that it would be a natural source of referrals to your site, business, or product, right? Well, there’s more to it than that.

Raul Pacheco expands on the talk he gave at Freelance Camp Vancouver 2010 by offering his post on game theory and the nature of cooperation and networked behavior, both online and offline. What are you doing to ensure the success of your company? How are you overcoming the corporate equivalent of the prisoner’s dilemma?

Jennifer Escalona reminds us that a home-based business is still a business, but there are many ways that you can improve your bottom line by reducing everyday expenses. One such area is saving money on car insurance. Since you don’t have to commute to the office, you can register your primary vehicle with “pleasure” insurance rather than “work and school” insurance.

Marketing 101: BP Damage Control

Published on Jun 3, 2010   //  Marketing Tips

By now, you’ve surely heard about the catastrophic oil spill in the Gulf of Mexico. It’s not even an oil “spill” in the convention sense, since it’s more like an ongoing oil geyser. This is a public relations nightmare for British Petroleum (BP), since it is their oil rig that burst and it is their responsibility to fix the problem.

This gives an interesting opportunity to consider the marketing techniques that a company should consider when it hits a situation like the one currently faced by BP. The same sort of thing happened to the major banks and American automakers during the financial crisis and the ensuing “bailout package” offered by the government. How do you communicate to your customers that they should stick with you?

More than anything else, it is during times like these that any marketing efforts should be focused on restoring faith and trust in the brand. It is time to divert some of your attention away from immediate sales to ensure the long term viability of the company.

You may have noticed that BP has had minimal marketing efforts since the spill; if they were to push out a substantial marketing effort at this point, there may be public outcry, saying the company is spending too much money on advertising and not enough on cleaning up the environmental disaster in the Gulf.

What are your thoughts? If you were in the marketing or public relations department at British Petroleum, what would you do to help put out the fire and minimize the damage to the brand?

WordPress Wednesday: AVH Amazon

Published on Jun 2, 2010   //  WordPress

Do you have an Amazon Wish List? Do you want to share this wish list with your blog readers, but you don’t want to send just a simple generic text link, nor do you want to use the heavier “carousel” widget on your site? As it turns out, there is a free WordPress plugin that approaches this exact need.

It’s called AVH Amazon and it is able to pull items from your Amazon Wish List at random and have them displayed on your WordPress blog. Say, for example, that you have a series of books that you’d like to buy and these are all added to your Wish List. Using this plugin, it’ll pull one at random — like Make Money Online by John Chow and Michael Kwan — and feature it in a widget on your site.

The plugin will work not only with the main Amazon.com (USA) site, but it will also localize to Amazon.ca, Amazon.de, Amazon.co.uk and Amazon.fr. You can choose the thumbnail size, the links will include your Associate ID (so you can earn the referral commission), and you have the option to use unlimited widgets. Multiple items from the same list can be displayed in the widget too. If you want more control over the random selection, there are options for that too.

Go to the WordPress plugin directory to get more information about AVH Amazon. You can also find the free download link on that page.

Business 101: Colleagues and Outsourcing

Published on Jun 1, 2010   //  Business Topics

During Freelance Camp Vancouver over the weekend, one of the topics that came up with the concept of a solopreneur. This is the type of person who wants to discard the typical employee-employer relationship, but is not interested in developing a conventional business with employees of his or her own. This was said to be a slight difference between a solopreneur and an entrepreneur.

So, if a solopreneur doesn’t want to have employees, how can he or she handle larger projects or even projects outside of his or her regular scope? You could refer the business to a colleague, but that’s taking money away from your own coffers. It also doesn’t free you up from the restrictions of time, because the best case scenario is the colleague will refer someone back to you. You’re still trading hours for dollars, so to speak.

The alternative is to bring these other freelancers in on an as-needed basis, but this could throw you into the role of a project manager… which is getting awfully close to the employer-employee relationship. The same can almost be said about outsourcing the work, even if you outsource the role of project manager to someone else. It does free up more of your time.

What’s your take? If you are a solopreneur, what strategy do you take when potential clients approach you with jobs that you cannot complete on your own?

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