Showcase Saturday: Fun Day Theme

Published on Jun 12, 2010   //  Showcase Saturday

There are many WordPress themes out there that cater to photographers who need portfolios and business users who need templates for their companies. What if you want something a little lighter in nature that is perhaps more suitable for a light and airy personal blog?

For that, you might want to consider the Fun Day Theme. It features a bright blue and yellow scheme that is reminiscent of Twitter. It’s like a sunny summer day, complete with a sun image as part of the header. You can’t help but smile.

There are two customized widgets included with the theme to accommodate your Flickr and Twitter updates, aggregating them onto your blog as a one-stop shop for your social networking activity. The sidebar extends a little higher than the main header image, but there is additional navigation through the bar near the top.

Fun Day Theme is provided under the open source GPL license and it can be found as a free download from DynamicWP.net. A few screenshots can be found there too.

In The Sphere: Printable Coupons, Phone Books, and Cartoon Backgrounds

Published on Jun 11, 2010   //  In the Sphere

There’s a little bit of everything for everyone in today’s blog post roundup, so sit back, grab a cold drink, and enjoy the great reading.

Zac Johnson takes a moment to explore an emerging niche in the world of Internet marketing: the selling of printable coupons on eBay. Yes, it is actually possible to buy coupons via the popular auction site and, depending on their value, it may be worth the extra hassle.

Simon Mackie noticed something different in his Gmail the other day. It turns out that Google has made video chat more accessible. As you know, the chat utility is very easily embedded into the main Gmail user interface, but now you can initiate and maintain a video chat session with one of your online contacts in a much more efficient manner.

Darren Barefoot was very happy when he discovered that the residential phone books in seven major Canadian cities are being discontinued. I don’t know too many people who still use the “white pages” anymore, so this move only makes sense. It’s good from a cost perspective and also from an environmental one.

Tiff Chow is caught up in a lot of digital media, including movies and video games. She also recognizes the great artwork that goes into the creation of cartoon backgrounds. Have you ever paid close attention to the deep canyon when Wile E. Coyote comes racing off the cliff?

Martha Retallick asks a very important question for all the freelancers in the audience: should you offer referral fees? By giving a “kickback” to the people who refer clients your way, you could dramatically increase your sales volume. At the same time, this may mar how some clients view your business practice. What do you think?

Marketing 101: Commission Junction PayPerCall

Published on Jun 10, 2010   //  Marketing Tips

Affiliate marketing is quickly becoming one of the most popular ways to advertise on the Internet, as well as one of the most popular ways for Internet marketers and publishers to generate income on the web. This can be a great configuration for both sides of the equation.

While most affiliate marketing is done through website promotion, landing pages, social media, and email marketing, there is another possible method for you to consider as well. This is the PayPerCall system from Commission Junction, which marries “traditional” tactics with modern affiliate marketing.

In short, you can direct visitors to your website not to a specific landing page, but rather to a phone number that they can call. This can work for more secure services like credit cards and other financial services. The referral calls the phone number, Commission Junction monitors the call, and the affiliate earns the corresponding commission if applicable.

Have you tried CJ’s PayPerCall system, either from the perspective of the advertiser or the publisher? What has your experience been with the program?

WordPress Wednesday: Broken Link Checker

Published on Jun 9, 2010   //  WordPress

One of the most frustrating experiences for any web user is to click on a link only to discover that it points towards a webpage that no longer exists. This is not good for the user and it reflects poorly on the site providing the link.

This is not necessarily the “fault” of the original site owner, since links embedded in older blog posts may have been valid when the post was originally published. Some time later, the target page of the link may come down for one reason or another. When you have hundreds or thousands of posts, it becomes impossible to check on the validity of all the outbound links.

To automate and expedite the process, consider the Broken Link Checker WordPress plugin. As its name implies, this plugin will check for broken links in all your posts and page, as well as in your blogroll, comments, and custom fields. If it discovers a broken link, it will inform you of this via the main WordPress admin dashboard.

For more information on Broken Link Checker, including the download link, check out the plugin directory on WordPress.org.

Business 101: Sponsorship Dollars

Published on Jun 8, 2010   //  Business Topics

Let’s say that you are hosting a major event and you want to invite as many international representatives as possible. On the one hand, you don’t want to throw these representatives into the cheapest and most run-down hotel in town.

On the other hand, you don’t want to shower them in excessive extravagance at the price of significantly reducing the number of representatives you can invite and sponsor. If you were to house them all in a very expensive hotel and take them out to the fanciest restaurants in town, you’d burn through your budget quite quickly.

In this way, what is the best strategy to both maximize the number of representatives you can bring to your event while ensuring that all these representatives are treated well and are offered the best experience possible? Finding this middle ground can be a very delicate balancing act.

Realistically, you won’t want to use any of the lower-tier hotels, since you want to offer a good experience, but you should avoid the highest end too. Find a good middle ground and, this way, you can almost have the best of both worlds. Of course, you’ll lean to one side or the other side of the spectrum depending on the nature of your event.

Great Gadgets: Arctic C4 Car Charger

Published on Jun 7, 2010   //  Gadgets

Do you find yourself running out of power for your various portable gadgets when you are on the road? There are a myriad of different car charger solutions for your cell phones, MP3 players, and other devices, but what if you just need some regular AA batteries.

The Arctic C4 is one of the first products that I’ve seen of this kind. It plugs into a standard 12V outlet in a car (the “cigarette jack”) and it is able to top up a pair of regular rechargeable batteries just like how your wall charger would. It accepts both AA and AAA size batteries.

Further still, it offers an additional USB port that can be used to charge any number of USB compatible devices. This can include everything from an iPhone and BlackBerry to a portable GPS navigation device and digital camera.

The Arctic C4 car charger carries an MSRP of $14.45 in the United States. Check the Arctic website to find a retailer near you.

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