The trouble with many marketing campaigns is that they can be largely static in nature. They are in one place and they are not transported to other locations. Buy some billboard space, for example, and only people in that area will see it.

During the summer, one of the more effective marketing tactics that you can try is the roaming company van or truck. This is when you get a vehicle, completely outfitted with plenty of your company’s branding, and you drive around the city reaching out to your target demographics.

Make stops at some of the hottest spots in your town, like by the popular beach or park where people may be playing this summer. Just standing there and offering marketing materials probably won’t be very attractive, so offer some free products of some kind to entice that kind of attention.

It is ideal if the free stuff is related to your company, but this isn’t completely necessary. Even if you get some branded water, people will appreciate the chilled refreshment on hot summer days. This helps to establish a positive relationship with your brand and this can very helpful moving forward.

Do you find that your blog is starting to attract a lot of spammers, but you still want to find a way to reward the legitimate commentators on your site? That can be quite the tough balance to achieve, but it is possible.

If you choose to add the “dofollow” attribute to all commentator links, you could attract too many spammers. Go with the default “nofollow” attribute and the real people leaving comments don’t get that advantage. So, maybe you want to try the Link Love plugin and get the best of both worlds.

In short, the WordPress plugin will count the number of approved comments left by each visitor (based on the provided email address). When that author reaches a certain comment threshold, his or her links then gain the dofollow attribute. Prior to that threshold, the links have the default nofollow attribute.

For more information, including the download link, check out IntenseBlog.com.

When it comes to return on investment, many companies get caught up in the hard figures and are interested in nothing more than the money. While it certainly makes sense to pay attention to the bottom line, there are other areas to consider as well.

Take respectability and legitimacy, for instance. John Chow was already known online as a successful Internet entrepreneur and Michael Kwan was already known in some circles as a freelance writer, but neither had gained much in terms of mainstream credibility.

That’s partly why they got together to write Make Money Online, the first “real” physical book by either gentleman. This helps to establish Chow as a mainstream expert and it allows Kwan to call himself a published author. Even if they don’t make much money directly from the book, the secondary benefits are worth so much more.

For your own company, have you considered any other promotional tactics that may not necessarily result in more money right away, but could work wonders on expanding your brand presence and legitimacy?

Sometimes, the best gadgets also happen to be among the simplest. Many of you may already own a Flip Video pocket camcorder and you may already be enjoying its ease of use and high-quality video recording. It’s great for family excursions, backyard barbecues, and even covering trade shows!

With summer in full swing, you may also be hitting the beach or the pool at some point. Unfortunately, electronics and water typically do not mix. Thankfully, there is the Flip Underwater Case for UltraHD and Ultra 2nd-Generation Camcorders. This simple case will wrap up your device and keep it safe from the wet stuff.

Meanwhile, you are still granted full access to all of your controls and the clear case allows you to still see the LCD viewfinder to frame your shots just right. It adds a little bit of bulk to the Flip camcorder, but not so much so that you won’t still want to carry it around with you. The Underwater Case supports depths up to 30 feet, so you can even go snorkeling with it if you’d like!

The Flip Underwater Case is on sale on Amazon.ca for just $36.99, which is $13 off the regular price of $49.99.

All kinds of people decide to use BlueFur web hosting for their various websites. Some are professional bloggers. Others sell personalized merchandise. And then there is Intuitive Inspiration, a unique service offered by Katrice Balmer in beautiful Vancouver, BC, Canada.

You see, Katrice is an Intuitive Reader and Energy Healer. the idea is that you can align yourself with your own unique essence. The work will bring balance in your life in all areas, including physical, mental, emotional, and spiritual. These “inspired intuitive readings” can be done both in person and remotely.

In addition to the core services offered through the website, you can also check out the blog for related discussions and reading, as well as information on workshops and sessions on the corresponding webpages. These kinds of services probably aren’t for everyone, but they are certainly something interesting to consider for people who normally come from outside the spiritual realm.

Do you use BlueFur as your preferred web host? Let us know and we can feature you in a future blog post. Send an email message to blogfeature@bluefur.com with your name, website, and a brief description of what you’d like to see highlighted.

Do you want a professional look to your magazine-style blog? Want to still maintain a rather casual appearance that is approachable by readers from all walks of life? Then, The Daily Edition WordPress theme may be the right fit for you.

The WordPress template is designed by Theme Sheep and it allows you to feature one main post at the top of the page, like a regular reverse chronological blog, but additional posts are located in thumbnail form beneath this. The theme also features automatic pagination, so the latest content is always shown on the front page.

Other notable features include seven different color schemes, breadcrumb navigation, animated social bookmarking icons, an advanced drop-down menu, built-in search widget, built-in ad widgets, customizable logo, customizable footer, and easy CSS adjustment. You can also select the number of posts featured on the front page.

Get more information and the download link at ThemeSheep.com. You can also see the live demo for a better sense of what a Daily Edition blog would look like.