Affiliate marketing is quickly becoming one of the most popular ways to advertise on the Internet, as well as one of the most popular ways for Internet marketers and publishers to generate income on the web. This can be a great configuration for both sides of the equation.

While most affiliate marketing is done through website promotion, landing pages, social media, and email marketing, there is another possible method for you to consider as well. This is the PayPerCall system from Commission Junction, which marries “traditional” tactics with modern affiliate marketing.

In short, you can direct visitors to your website not to a specific landing page, but rather to a phone number that they can call. This can work for more secure services like credit cards and other financial services. The referral calls the phone number, Commission Junction monitors the call, and the affiliate earns the corresponding commission if applicable.

Have you tried CJ’s PayPerCall system, either from the perspective of the advertiser or the publisher? What has your experience been with the program?