Marketing 101: No Extra Fees

Published on May 13, 2010   //  Marketing Tips

One of my favorite commercials on television right now is the Wind Mobile campaign in Canada. It depicts a hot dog cart vendor selling hot dogs to passers-by, loudly proclaiming that the hot dogs are only a dollar.

However, as soon as someone comes to buy one, he tells them that the hot dog is five dollars or more. That’s because the bun is an extra dollar, condiments are an extra dollar, napkins are extra, and they have to pay a preparation fee and a convenience fee. Wind is saying that other Canadian wireless carriers nickel-and-dime their customers in the much the same way.

By contrast, Wind Mobile does not charge any additional fees and it doesn’t not require a contract. The message really hits home when the hot dog vendor proclaims that if he were to advertise the hot dogs at the “real” price, no one would buy them. That’s just like the “promotional” prices that telecommunications companies use to “hook” potential customers.

The commercial looks low budget and it was a relatively simple concept, but I found that it was really effective in expressing Wind Mobile’s target message. It goes to show you that the best commercials aren’t necessarily the flashiest or most expensive ones.

WordPress Wednesday: SEO Friendly Images

Published on May 12, 2010   //  WordPress

Do you post a fair number of pictures on your blog? As you may already know, it’s important to fill in the ALT and TITLE attributes for those images to maximize your search engine optimization (SEO) efforts. This way, it’s easier for search engines like Google to know what are contained in the images.

However, you can oftentimes forget to fill in these fields and it can be a major pain going back through all your posts to fill them in after the fact. Instead of doing it that way, you can try the SEO Friendly Images WordPress plugin. This simplifies and automates the process.

Instead of manually typing in the words for the ALT and TITLE attributes, the plugin automatically fills in these fields with the article title or something similar. This can be set via the options panel that appears after the plugin has been installed and activated. The post is W3C/xHTML valid too.

For more information and to download SEO Friendly Images, head over to Prelovac.com.

Business 101: Fundraising and Marketing

Published on May 11, 2010   //  Business Topics

I haven’t paid full price for a movie ticket at Cineplex Odeon or Famous Players for a number of years. That’s because I always take advantage of the “Admit One” sales that come up from time to time.

As you may or may not already know, schools and other charitable groups can sometimes sell these movie vouchers at a reduced rate to raise money. From what I understand, they can purchase these tickets at a significantly reduced bulk price and then flip them to the public for a profit. The proceeds go to fund a school trip (or whatever they need) and the “customers” get cheaper movie tickets.

This is fantastic for Cineplex and Famous Players too. If it were not for these cheaper Admit One vouchers, I probably wouldn’t go to nearly as many movies each year. Famous Players and Cineplex get more customer through the door and, consequently, they have a greater opportunity to make money through concession sales and the like. It also helps with attendance numbers, which is good for selling the pre-movie advertising.

Yes, they are making less money on each ticket sold, but the resulting revenue potential by having more customers through the door makes the effort worth it. Have you considered using a similar strategy for your business? Charities raise funds, customers get a deal, and you get more business.

Great Gadgets: Sony VAIO P11S1E

Published on May 10, 2010   //  Gadgets

The original Sony VAIO P was a premium subnotebook in a world filled with netbooks. It was decidedly more expensive than many of its seemingly equivalent counterparts, but it was a decidedly more exclusive device. Sony has now updated the line with the introduction of the VAIO P11S1E.

The subnotebook looks much like the version that preceded it, except it’s being offered in a range of eye-catching colors. The specs have been updated as well. You can expect an Intel Atom Z540 processor (1.86GHz), 2GB of DDR2 SDRAM, a 64GB solid state drive, and Windows 7 Home Premium. Sony stuck with the smaller, wider form factor, opting for an 8-inch 1600×768 display.

One of the more notable additions is the accelerometer. You can flip through images and PDFs by tilting the Sony VAIO P. Also, you can hold it on its side, like a book, and flip through pages using the trackball. This is probably a better experience for reading e-books. Rounding out the specs are WiFi, GPS, digital compass, SD slot, two USB ports, Bluetooth 2.1+EDR, webcam, 3G connectvity, and 5-hour battery life.

Choose from orange, green, pink, black, or white. The launch date should be early next month with prices starting at around $1,080.

BlueFur Customer of the Week: Amarosia Organic Garden

Published on May 9, 2010   //  BlueFur Customer of the Week

Do you want to lead a healthier lifestyle? Want to do what you can to cut the pesticides and preservatives out of your diet? Then, you might want to check out the Amarosia Organic Garden. Their website happens to be hosted on BlueFur’s servers and we all know that BlueFur is a green provider too.

Amarosia Organic Garden is comprised of five acres overlooking Shediac Bay in New Brunswick, Canada. The old Acadian farmland produces all kinds of certified organic vegetables, fruits, herbs, and spices. The freshly picked produce is sold through the Farm Share Program during the late summer and early fall, opening up from July to November. You can also find the organic produce at their self serve farm stand.

How does the Farm Share Program work at Amarosia? Instead of buying the produce during the harvest in fall, you can pre-purchase a share of the vegetables and fruits in the spring when they are planted. You can then return in the fall to collect a portion of the harvest every week for a total of 18 weeks, knowing that it’s super fresh and certified organic.

If you are a BlueFur customer and would like to be featured in a future blog post, send an email to blogfeature@bluefur.com with your name, website, and a brief description of what you’d like to see highlighted. Free press for you!

Showcase Saturday: WhitePress Theme

Published on May 8, 2010   //  Showcase Saturday

Are you looking for a WordPress theme that is both clean and stylish? Offering a chic appearance with relatively simple lines is WhitePress Theme. This theme could be great for all sorts of different blogs, whether they be about cars, entertainment, or just about anything else under the sun.

Three featured articles automatically cycle near the top of the page, displayed as a large banner for optimal exposure and highlighting. Underneath this, the main content is displayed in the left column with room for banner-style pictures, as well as a comment count next to the post title. The read more button defines the end of the excerpt, allowing for several articles to be displayed on the main page.

More featured articles are shown in the right sidebar, being shown off as smaller images but still in a banner-style “landscape” format. Underneath each image is the post title and an excerpt, again allowing for maximum exposure without being too “loud” about this highlighting. The largely silver-and-white color scheme is contemporary and slick.

Check out the live demo of WhitePress on OnlyWP.com. The download link is visible near the top-right corner of the screen.

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