BlueFur Customer of the Week: No Bogies

Published on Apr 18, 2010   //  BlueFur Customer of the Week

With Tiger Woods returning to the Masters and other people heading back to the links in the next couple of months, I thought it would be appropriate to highlight a golf-related site as this week’s BlueFur customer of the week. If you’re looking to take a few strokes off your game, it’d be a good idea to check out No Bogies, a site that focuses on improving your golf game.

On the site, you can expect some good deals on everything from the “most innovative golf clubs” to golf training aids, practice equipment, and accessories. Using the newest hybrids and wedges, you’ll have no trouble getting out of the rough or out of the bunker and back onto the green for a one-putt. Get those bogies out of your game and trade them in for some more pars and birdies!

Along with the main No Bogies website, there is also a blog that is updated on a regular basis with new golfing equipment, tips, and hints. For instance, you can get off to the perfect start with the Perfect Driver 370. It features an 11.5-degree loft and a slightly shorter staff for improved accuracy while maintaining the same distance.

If you are a BlueFur customer and would like to be featured in a future blog post, send an email to blogfeature@bluefur.com with your name, website, and a brief description of what you’d like to see highlighted.

Showcase Saturday: Five Sports Themes

Published on Apr 17, 2010   //  Showcase Saturday

Are you looking for a great WordPress theme to accompany your sports-related blog? Five different themes catering to this niche are now available at Web Hosting Help Guy, addressing five of the most popular sports on the planet.

Just in time for spring training is the Baseball Theme. Hard court heroes will likely enjoy the Basketball Theme. Gridiron gurus can look forward to the Football Theme. Hit the pitch with the Soccer Theme. And smash your way to success with the Tennis Theme. They have all been designed to suit their respective niches.

All five of the free sports themes are completely widget-ready right out of the box, making them easy to customize to best suit your needs and preferences. The accompanying imagery is appropriate and do not infringe on any league trademarks. You’ll also find that they are all Gravatar enabled as well.

For more on the five free sport WordPress themes, including live demos and download links, head over to the developer’s website. Get in the game!

In the Sphere: Around the World

Published on Apr 16, 2010   //  In the Sphere

This edition of In the Sphere is dedicated to international travel and what you can learn with a little bit of globe-trotting, even if it is within your own city, state, or country.

Ben Spark has a great post at Blogging Tips discussing why you should geotag your way to success. Taking regular photos is a great way to capture your memories, but using GPS to pinpoint the exact location of each shot is even better.

EcoVelo is all for eco-friendly transportation, but it’s also important to recognize some of the hurdles you may encounter along the way. While there is a waist size and inseam for pants, bike sizing is an art and not a science. There are too many variables involved to create a simple, standardized form of bike sizing.

HorsePigCow offers some quick tips for Tokyo trips. Despite being one of the most technologically advanced cities in the world, Tokyo may have fewer Wi-Fi hotspots than you expect. Further still, your regular international GSM phone won’t work there nor can you buy a prepaid SIM there either.

Neil Patel explains how he was able to achieve so much success in what he does. In fact, he describes seven things that Seattle taught him about business. He talks about acquiring businesses, executive compensation plans, networking events, and more.

Jeff Cutler was recently over in Las Vegas for a convention and he had a less than stellar experience at the Las Vegas Hilton. They charge for receiving packages, Jeff’s room wasn’t ready upon arrival, and the parking charges are inconsistent at best. On the bright side, travel can be fun.

Marketing 101: Branding Shortened URLs

Published on Apr 15, 2010   //  Marketing Tips

There are all sorts of opportunities to get your brand “out there” on a regular basis. You are likely already familiar with many of these. You may already have a company blog, for instance, as well as company Twitter accounts and Facebook pages. Your marketing efforts may have even extended into promotional products like pens and t-shirts.

One area that many companies (and individuals) continue to ignore is the branding of shortened URLs, particularly in the 140-character confines of Twitter. By and large, people make use of standard services like TinyURL and Bit.ly for their URL shortening needs, but there is a branding opportunity here for often-used links.

This can be done one of two ways. First, the standard URL shortening services oftentimes allow users to define their own short URLs. Instead of a random jumble of characters, the identifier can be a branded name or recognizable word. For instance, you can try http://bit.ly/makemoneybook to get the Make Money Online book by John Chow and Michael Kwan. That’s far better than something like http://bit.ly/abhhfR.

Going one step further, you can brand a short URL with your own domain by using redirects (or other similar solutions). If you try going to http://michaelkwan.com/moneybook, you’ll end up on the same page as the first bit.ly link above. This way, if a tweet containing that link is retweeted (or otherwise shared) elsewhere, it can retain that level of branding.

Your brand is your lifeblood. Without it, your company easily blends in among all your competitors.

WordPress Wednesday: WP Comsoon

Published on Apr 14, 2010   //  WordPress

This WordPress plug-in isn’t for everyone, but it is a great add-on for people looking for this kind of functionality. Normally, when you schedule blog posts for future publishing (“time-stamp”), these blog posts are completely hidden from the public eye until your chosen publishing date and time. What if you want to give them a sneak peek?

To accommodate this very specific need, the WP-Comsoon plug-in was created. In short, it allows you to display the titles of upcoming scheduled posts without actually revealing the posts themselves. It can be inserted in your sidebar as a widget.

Using the configuration panel after installation, you can adjust WP-Comsoon to suit your particularly preferences. This includes defining a custom message if no posts are scheduled, defining how many posts are shown in the widget, and determining whether or not the scheduled date/time is shown along with the post title.

For installation instructions, screenshots, the changelog, and more information about WP-Comsoon, head over to the developer’s site at postkartengeschichten.de.

Business 101: All Things to All People

Published on Apr 13, 2010   //  Business Topics

I went for lunch the other day to a Fijian restaurant, looking to get some authentic ethnic food to replace the usual grind of sandwiches and hamburgers. While the restaurant certainly served Fijian cuisine, that was anything but the exclusive on its menu.

In addition to the Fijian food, I found that they were openly advertising that they “specialize” in Indian and Chinese cuisine as well. Going even further, they offer a conventional western breakfast of bacon and eggs seven days a week. Opening the lunch menu, I also discovered that the only beef items were a hamburger and a steak.

Now, I understand that not everyone enjoys the spices and the taste of Fijian food. As with any other kind of ethnic food, it can be an acquired taste. However, by trying to cater to all kinds of other preferences that are not at all related to Fijian food (hamburgers and chop suey?), the restaurant was really diluting its image and ultimately hurting its business. In trying to be all things to all people, it ends up being nothing to anyone.

The irony is that many big box stores make their business out of being a “one stop shop” for all of your needs. Walk into a Walmart and you’ll find everything from clothing to electronics, cosmetics to garden supply. That business model seems to be working just fine for them.

It seems the key difference is scale. If you are a giant corporation like Walmart with massive stores, you can get away with selling a huge variety of goods. However, if you are a smaller establishment, as is the case with the Fijian restaurant, it’s perhaps best to stick to a well-defined niche.

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