It’s not uncommon for businesses to have multiple sections to the same company website or to even have several websites across the same brand. This is the case with BlueFur, for instance. You are currently reading the blog, but there is the main website too.

As you may have noticed, the blog recently underwent a fairly dramatic design change and the same update was carried through to the rest of the site. This creates a consistency in the brand messaging and imaging. In this way, whether someone is reading the blog or checking out the product and services page, they are offered the same overall branding.

A similar strategy is employed by Michael Kwan with his freelance writing business and with his personal blog. They are both powered by WordPress and make use of a very similar custom theme. The template was altered slightly to suit the specific needs of each site — like the removal of the sidebar for the freelance site — but the overall look is consistent.

If you run multiple websites that all fall under the same company banner and use the same branding, it is important that these sites carry through with a consistent look and feel as well. The easiest way to do this is to use a single WordPress theme and have it altered to suit the specific needs of each site.