When your name is your brand and you’ve come to be known for one or more specific projects, it can be difficult to reach a little outside of this niche and expand your brand. HGTV is a television channel that focuses on all sorts of home-related matters, from buying houses to renovating them. Peter Fallico is one of the more popular on-screen personalities.

He is the current host of Home to Stay, a television show where a homeowner needs some help with renovations and home decor. They may have lived in their current house for a few years, thinking that they would move on sooner rather than later, but they have later decided to make it a forever home. As such, they turn to Peter and his team to make it a home to stay.

This is the branding that Peter Fallico has attached to his name, so what can he do when he wants to expand this brand? Well, over at HGTV, they are launching a new television show called Home to Flip and, yes, Peter is the host. This plays off the name of his other show and it tackles similar subject matter, but it is an entirely different show.

Rather than renovating a house so the homeowner can live there for years to come, Home to Flip aims to renovate a home so that it can attract the most money on the open market. This is a different mentality, but Peter Fallico and his team can still capitalize on their existing skillset.

If you have a business of your own and you’re looking to expand, consider how you can take advantage of your current branding and expertise.