Whenever you send out an update on Twitter, you’ll notice that it also displays what you used to send out that update. For instance, if you posted a tweet from the main Twitter website, then your tweet will show that it came “from web.” If you used TweetDeck, it’ll say that the update came “from TweetDeck.” This can represent a major branding opportunity!

Instead of giving free promotional power to HootSuite, Tweetie, or any number of other Twitter clients, wouldn’t it be better if you used it as an advertising strategy for your company? There is a free program called TweetBrand that does exactly this. When you send out a tweet using the TweetBrand platform, you can have the “via” or “from” portion read whatever you’d like. For instance, the update can say that it came via BlueFur or from Beyond the Rhetoric. This way, the branding is yours and not someone else’s.

More likely than not, the “from” link in Twitter is nofollow, but you may gain some organic traffic that way. If nothing else, it keeps your branding consistent and helps to improve your company’s online presence. There are many creative applications that you can employ with this platform; it’s almost like creating your own Twitter client.

Learn more about TweetBrand at MarketMeTweet.com. It is a free download with some minor restrictions. Alternatively, you can upgrade to the premium MarketMeTweet product from the same website.