Whether you are going to unveil a brand new product or you are going to tell the world about new management, there is always the question of timing. When is the best time to break the news to the world so that you can maximize the exposure and coverage that you may receive?

Interestingly, it seems that many companies like to choose Tuesday as their primary product release day. Why Tuesday? Well, many people are too busy catching up on their work and getting back into the groove of things on Monday, but they are usually better prepared to digest your news the following day. Time the announcement a little later in the week and it can get lost in the mix.

On the flip side, it seems that product announcements very late in the week can be useful too. By making an announcement on a Friday, some outlets may feel compelled to take action with your news that day. This is because they usually don’t work on weekends, so they want to clear out their plates before leaving for the day. Contrast this with a Wednesday or Thursday where they can fall into the “I’ll do it tomorrow” pattern.

What’s your take? When your company is preparing to make a major announcement, what day of the week seems to be the most ideal?