Comments on: Business 101: Before You Make Bold Claims http://blog.bluefur.com/2009/12/08/business-101-bold-claims/ Just another Hosting weblog Thu, 24 Nov 2011 01:38:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Minnesota Attorney http://blog.bluefur.com/2009/12/08/business-101-bold-claims/comment-page-1/#comment-131489 Minnesota Attorney Tue, 15 Dec 2009 04:02:44 +0000 http://blog.bluefur.com/?p=5619#comment-131489 It's also interesting to note that a lawsuit, no matter how baseless, will be expensive, even if you win. Sometimes when clients come to me and ask whether the law is on their side, I explain that, although the law is on their side, they still may be sued, which could be far more expensive than an alternative option they are considering. Sometimes its best to play it safe, even when both options are legal, when one option faces the risk of being sued. It’s also interesting to note that a lawsuit, no matter how baseless, will be expensive, even if you win. Sometimes when clients come to me and ask whether the law is on their side, I explain that, although the law is on their side, they still may be sued, which could be far more expensive than an alternative option they are considering. Sometimes its best to play it safe, even when both options are legal, when one option faces the risk of being sued.

]]> By: Keith McArthur http://blog.bluefur.com/2009/12/08/business-101-bold-claims/comment-page-1/#comment-131380 Keith McArthur Tue, 08 Dec 2009 22:31:44 +0000 http://blog.bluefur.com/?p=5619#comment-131380 I fully agree with your conclusion (yes, companies that are making claims should ensure those claims can be justified) but wanted to share some detail about the Rogers example you cite. I'm with the communications team at Rogers and can vouch that our "most reliable" claim had been proven with years of data and third-party benchmarking. Telus argued that because its new network is based on the same technology as ours that we lose the right to say we're the most reliable. We disagreed. We argued in front of the judge that reliability is not something that can be turned on with the flick of a switch. And in polling by Ipsos, Canadians seemed to agree. Almost all Canadians polled (94%) by Ipsos said that before a carrier can claim to have the most reliable network, it must have a proven track record of delivering a superior network service over time. This supports your thesis. And it supports the justification behind Rogers claims. I fully agree with your conclusion (yes, companies that are making claims should ensure those claims can be justified) but wanted to share some detail about the Rogers example you cite. I’m with the communications team at Rogers and can vouch that our “most reliable” claim had been proven with years of data and third-party benchmarking.

Telus argued that because its new network is based on the same technology as ours that we lose the right to say we’re the most reliable. We disagreed. We argued in front of the judge that reliability is not something that can be turned on with the flick of a switch.

And in polling by Ipsos, Canadians seemed to agree. Almost all Canadians polled (94%) by Ipsos said that before a carrier can claim to have the most reliable network, it must have a proven track record of delivering a superior network service over time. This supports your thesis. And it supports the justification behind Rogers claims.

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