There’s no denying that the Apple iPhone did a lot to shape what the cell phone industry looks like today. If it were not for the astronomical success and popularity of the iPhone, we probably would not see the same kind of proliferation when it came to touchscreens and downloadable applications. However, many consumers have complained about the performance of the AT&T network. They complain about dropped calls and poor service.
To respond to this, Verizon Wireless has come up with a series of different advertising campaigns and television commercials. These started with some ads that said there was “a map for that,” playing off the iPhone commercial that told us there was an “app for that.” With the arrival of the Motorola Droid Android Phone with Verizon, the network has stepped up its marketing efforts with a series of holiday-themed commercials.
In these advertisements, we are shown the glaring difference in 3G coverage in the United States between Verizon Wireless and AT&T. Whereas the AT&T map seems to display very sparse pockets of “blue” coverage, the Verizon map seems to blanket nearly the entire country in “red” 3G coverage. This is a very strong visual and speaks a lot about the kind of coverage you can expect from Verizon.
One of the best commercials is the one that depicts the Apple iPhone as the latest product to join the land of misfit toys. The other toys say that the iPhone sure seems like a nice product with all of its features, but when asked why the iPhone is joining the misfit toys, the touchscreen smartphone shows the AT&T coverage map. Watch the Verizon Wireless commercial on YouTube. Just in time for the holidays!
Laptop Briefcase
November 13, 2009 2:30 pm
Yes AT&T will really have to step up and improve their network. They will likely lose many customers who would prefer greater coverage. It will be interesting to see how the Android does against its competitors such as the iPhone.
Luis Nunley
November 15, 2009 1:30 am
Great Write up!
Marketing is a thing on which success depends a lot. Iphone’s were a huge success due to the marketing efforts of Apple.
used tires
November 16, 2009 8:20 pm
You know personally as an AT&T customer I have experienced alot of bad service and alot of dropped calls, in fact I have been seriously considering switching to Verizon when my 2 year contract agreement ends with AT&T at the end of this year.
Till then,
Jean
Luis Nunley
November 17, 2009 11:49 am
@Laptop Briefcase
Yes you are right as it would be very difficult for AT&T to survive in near future as its quality of service is very poor.
C Richey
November 25, 2009 1:53 am
A few of my friends have Verizon and complain more about their service than I do with AT & T. Have to agree with Luis, Apple is responsible for the Iphone’s success, not AT & T.