Business 101: Inexpensive Passive Advertising

Whether you own a local eatery or you run a yoga studio, it is possible to attract new customers even outside of regular business hours. What happens when an interested party arrives at your store during regular business hours? They may walk inside, talk to the clerk at the counter, ask for some basic information, and consider making a purchase of some kind. How can you can achieve a similar exchange without a physical person being there?

One of the easiest things that you can do for your business is to provide information even when you are not there. For a restaurant, this means making several copies of your takeout menu available outside the front door. This way, someone can pick up a copy of your menu outside of regular business hours. Your takeout menu will not only contain the food that you serve, but also your phone number, address, and website URL.

In like manner, any number of other product or service-based businesses can leave pamphlets and other kinds of simple promotional material outside the front doors. For a local gym or yoga studio, you could provide some information about your membership prices, the advantage of choosing your gym over the one down the street, and so on. This can be a copy-and-paste from your website or other promotional material.

Yes, it is very possible that many of the people walking away with these brochures will never return. It is also very possible that many can be stolen for no real reason in particular. However, you also have to realize that printing hundreds of takeout menus is very inexpensive and if it only results in a few extra sales or word-of-mouth, you’ve come out ahead.

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