In the Sphere: Crushing Entitlement and More

Published on Nov 6, 2009   //  In the Sphere
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It’s time once again to see what the blogosphere had to offer us this week. This collection of blog posts is quite varied, offering a little something for everyone to enjoy. Have a good weekend!

Zac Johnson is known in many circles as a super affiliate, but what does he know about the offline world of marketing? While pulling into the parking lot for a basketball game, Zac noticed Gary Vaynerchuk’s billboard advertising his book, Crush It! Do billboards still work or do most of us turn a blind eye to those giant signs these days?

Damien Riley finds that children these days are not treated in the same way as they were in the past. They seem to be too sheltered sometimes, because we’re starting to raise them with a culture of entitlement. Everything is given out for free and the kids seem to assume that they automatically deserve everything they get.

Rebecca Bollwitt may be a proud resident of the Greater Vancouver area, proudly covering all sorts of events and happenings in and around our city. Did you know that we’re not the only Vancouver though? Miss604 offers us a glimpse into Vancouver, Washington. It’s nothing like Robson Street and Yaletown, that’s for sure.

Joseph Planta had the opportunity to chat with Michael Smith, host of Chef Abroad on the Food Channel. Smith was there to promote his new book, The Best of Chef at Home, talking about the “essential recipes for today’s kitchen.” All the foodies in the audience should be interested in this interview.

Dough Roller takes a moment to provide us with some very interesting and possibly useful information. Have you ever wondered where does your movie ticket money go? Assuming a ticket price of $10, advertising and marketing takes up $2.11. This includes TV spots, newspaper ads, billboards, and so forth. On average, the theater takes a 45% cut.