In the Sphere: Little Bit of Everything

Published on Oct 2, 2009   //  In the Sphere
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Last week, we weren’t quite ready to say goodbye to the summer. Now that we are officially in the month of October, we have the opportunity to look forward to some fun times ahead. We can look forward to dressing up for Halloween and sharing treasured moments with loved ones over the Christmas holidays. Looking ahead to these times to come, let’s have a look at what the blogosphere had to say this week. There’s a little something for everyone.

Joseph Planta recently relaunched his website with a whole new look, finally migrating TheCommentary.ca to a WordPress-based installation. Partly to kick off the new look and partly to welcome the start of the new hockey season, Joseph had the opportunity to chat with Bob McKenzie. Well, he didn’t do the interview; Anjan Chaklader did, representing the first time that an interview was conducted on The Commentary without Planta. New times ahead!

Rebecca Bollwitt continues the celebrity conversations. She’s already a local celebrity in her own right, but Miss604 also had the chance to sit down with George Stroumboulopoulos. Try spelling his name without double-checking! The man known as Canada’s boyfriend discussed everything from the local music scene to how Hugh Laurie best represents a modern-day Sherlock Holmes.

Ariane Khachatourians, who some of you may know better as West End Girl, has been tried and tested this week. Life is never quite as easy as you try to make it out to be, so that’s why Ariane remembers to focus on the important things. She had a great time with some visiting friends, with everyone smiling and laughing, and that’s all that mattered at the time. Enjoy life to its fullest and try not to get caught up in things that don’t matter.

Patti Stafford may be a professional writer herself and that could be why she believes that improving and increasing vocabulary is important. As a freelance writer myself, I absolutely must agree. By expanding your vocabulary, you are better equipped to express yourself fully, honestly, and accurately. You can also better earn the respect of others.

Ray Ebersole was inspired by an older post on Beyond the Rhetoric, getting him to re-evaluate how he approaches life. Ray discusses the quandary of comparing yourself to perfection. Many of us may be inclined to set very lofty goals for ourselves and then we can get depressed when we are not able to achieve these goals. Others may not think that we have failed, but your harshest critic is always yourself.

Marketing 101: The Appeal of a Limited Run

Published on Oct 1, 2009   //  Marketing Tips

I remember when the first Toy Story movie hit theatres and we were all amazed by the wonderful 3D Pixar animation. It was groundbreaking for its time and the world of “cartoon movies” would never be the same again. Today, the 3D animated movie has become the standard.

Partly in anticipation of Toy Story 3, they have decided to re-release the first two movies in the franchise. The difference is that, this time around, both movies will be offered in 3D. We’re not just talking about the 3D appearance of the images on the screen, but rather the full 3D experience with the plastic glasses and all.

Rather than leave the double-feature as a regular run at movie theatres across the country, Toy Story and Toy Story 2 will have a limited run of just two weeks. This may limit the amount of revenue that it can generate, but it may also attract revenue that it may have otherwise missed.

Why? People feel a greater sense of urgency when they know something is for a limited time only. If they know that this special 3D double-feature will only be running for two weeks, they are more likely to make the effort to catch the show during that time. If it is not a limited run, potential customers can easily take on the “I’ll watch it next weekend” mentality and miss out on the movies altogether.

If you’re considering a “limited time only” offer for your company, be sure to use this kind of promotion in moderation. If you do it too often, customers can become annoyed and the value of a “limited time offer” is quickly diminished.

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