I remember when the first Toy Story movie hit theatres and we were all amazed by the wonderful 3D Pixar animation. It was groundbreaking for its time and the world of “cartoon movies” would never be the same again. Today, the 3D animated movie has become the standard.
Partly in anticipation of Toy Story 3, they have decided to re-release the first two movies in the franchise. The difference is that, this time around, both movies will be offered in 3D. We’re not just talking about the 3D appearance of the images on the screen, but rather the full 3D experience with the plastic glasses and all.
Rather than leave the double-feature as a regular run at movie theatres across the country, Toy Story and Toy Story 2 will have a limited run of just two weeks. This may limit the amount of revenue that it can generate, but it may also attract revenue that it may have otherwise missed.
Why? People feel a greater sense of urgency when they know something is for a limited time only. If they know that this special 3D double-feature will only be running for two weeks, they are more likely to make the effort to catch the show during that time. If it is not a limited run, potential customers can easily take on the “I’ll watch it next weekend” mentality and miss out on the movies altogether.
If you’re considering a “limited time only” offer for your company, be sure to use this kind of promotion in moderation. If you do it too often, customers can become annoyed and the value of a “limited time offer” is quickly diminished.
Dr. Cossack
October 1, 2009 5:39 pm
I’m not a fan of time-limited offers. I like to have time to weight how I spend my money and to consider my options. One big offender for this has been Disney with their time-limited releases from the “vault”. I want my DVD set to still be available in a year so I can purchase it when *I* want it, not when the company decides that I should buy it.
PSP Go
October 3, 2009 4:58 pm
it is human nature I guess. We don’t like to think that we are going to miss out on anything. These little marketing tricks work. Like when a shop says you are limited to buying only 3 of something. They don’t really care how many you buy, it just seems extra special and like you would need at least three of the thing when you might or only bought one or none otherwise.
marcus
October 4, 2009 8:50 am
I only recommend this tactic if you are selling a product that has a limited quantity or you are testing a product to get feedback from your customers.
Hosting
October 8, 2009 3:16 am
If you want to have your own website, it is necessary to host your website on a web server. Company that provides the web servers to host your website is called web hosting providers.
Buy Generic
October 9, 2009 3:10 pm
I’m also not a big fan of these scammy time-limited offers. I like to have time to figure out how I spend my money and to consider my various options.