
Some of our most successful traffic leaders and sales generation has come from running a contest. This week you should sit down and plan a contest. You will need to determine the following…
The Prize
Choose a prize that is in your budget and something that people will want. I usually like things that people would not necessarily buy for themselves but would want like a bigger screen or a mini camcorder (Vado). If your looking for an inexpensive prize try giving away an Amazon gift certificate away.
The Rules
Check with your local government gaming rules to ensure that you are not violating any laws before you decided on the rules. Ensure the rules fit your needs. For example you could say that those that purchase are automatically entered in to the draw where others need to send in a postcard to enter.
Once you have planned out your contest you should push it out to the public. There are lots of sites to submit your contest to that will drive traffic to your site.





Erin Mogul
July 27, 2008 11:50 am
Great idea! I tried this last year and it was a big success. I think you’ve inspired me to do it again.
Thanks.