Weekend Projects – Email Signature
Posted on June 20th, 2009
Last week we worked on adding our business to Google Map to drive more local traffic. This week we will drive more traffic to our sites by modifying our signature. Everyday I get over a 1000 emails from various people and of those only 30% of them have an effective signature. Every signature is unique and you can add as much information in your signature as you want.
What I recommend to everyone is that you should add a small teaser or fact at the very bottom of your signature with a link to your site. Something like this…
- Find out why 10,000+ Canadians do business with us at http://www.yourdomain.ca.
- 800+ pages of tutorials, articles and knowledge online at http://www.yourdomain.ca.
- Did you make our top 10 sales questions? – Find out at http://www.yourdomain.ca.
These teasers in your email will drive potential customers, current customers and anyone you email to your site. If you have a large company if everyone uses a teaser then the traffic impact can be significant.
This weekend sit down and think of a good teaser to add to your current signature. If you need help as always post your issue in a comment.
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Weekend Projects – Web Accessibility CheckTop 10 Weekend Projects of 2008Business 101: The Importance of Email SignaturesWeekend Projects – List-Unsubscribe headerWeekend Projects – Catch a Spammer
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[...] via your email signature May.18, 2008 in Marketing This is a great tip from my friends over at BlueFur.com. In a post made to their blog this weekend they talk about how you can increase traffic to your [...]
Yes, I use Google maps too. You will be surprised the kind of exposure that lies. 1,000 emails is really amazing though. I find that signature is really important, thanks for pointing that out!