There are a number of different strategies that you can take when it comes to promoting your business. Depending on your budget, you may invest in a series of advertising spots in the local newspaper or on the local radio station. Depending on your niche, it may be more appropriate to look into online advertising possibilities. There is also the aspect of social media that can be utilized, connecting with customers through Facebook and Twitter. Another path that you may consider is advertising on your car.

Most of us are already familiar with company cars that come with plenty of company branding. When a Telus representative comes to set up your phone line, there’s a good chance that he’ll be driving a van with a big Telus logo on it. That van, however, is very much company property and it is only used for company purposes. For smaller businesses, do you feel that it would be appropriate to brand your personal vehicle? Would it be useful to have company branding on the same car you use to drive the kids to school in the morning?

This appears to depend on your target demographic. If you are hoping to attract local customers, the brand presence in your neighborhood can be effective. Gary says that this is a “good way to promote yourself locally.” While something possibly damaging like vinyl stickers and door wrap may not be the best idea, Christina Gayle suggest the use of vinyl cling or a car magnet. This way, you don’t ruin the paint and you can remove the branding when it may be less appropriate.

Some people may want to have a distinct separation between their work lives and their personal lives. For those people, such a promotional technique may not be desirable. For others, the lines are much more blurred and they can take any opportunity that they can get. What would you do?