Comments on: Marketing 101: Under New Management

By: RaiulBaztepo

RaiulBaztepo — Sun, 29 Mar 2009 01:00:00 +0000

Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language ;)
See you!
Your, Raiul Baztepo

By: seo joel

seo joel — Fri, 27 Mar 2009 16:42:10 +0000

Those are great points, and you always have to be careful and find out if there is a major reason that the business is being sold at that point in time. I have almost obtained businesses in the past, and then found some dark secrets lurking around!

By: blogadmin

blogadmin — Fri, 27 Mar 2009 14:29:20 +0000

Interesting I would say 6 out of 10 restaurants fail because they are the same as every other restaurant so there is really no reason for customers to come back.

As for posting under new management as a consumer I find it a draw to try a restaurant again if it is under new management to see if it is an improvement.

By: Larry Edger

Larry Edger — Fri, 27 Mar 2009 14:22:14 +0000

Sorry, but your example is way off base. You make a point and then back off of it in the first paragraph. It seems you lost the impact and your point as soon as you made it.

When you purchase a business, each circumstance is different. If it is successful, the last thing you want to do is announce you are changing it. If it is not successful, you will want to do a lot more than announce a “management” change. In fact, rarely do you want to throw up a sign that says “Under New Management”. This says nothing positive to the guest or prospective guest. This blunder is one reason why 6 out of 10 restaurants fail in their initial stages.

Bad example.

By: Michael Kwan

Michael Kwan — Fri, 27 Mar 2009 05:13:29 +0000

Not to toot my own horn, but this article was actually written and posted by me. I do Great Gadgets, Business 101, WordPress Wednesday, Marketing 101, and In The Sphere. Feel free to check out my blog if you have a spare moment or two. :) The restaurant example immediately came to mind for me, because my parents were in the restaurant business for a number of years. We experienced both kinds of reactions when my parents bought new restaurants. Some customers welcomed the change, while others were quite upset about the unexpected arrival of new management. And yes, Gary's weight loss project seems to be going very well! Kudos to Gary for sure!

By: Jennifer Priest

Jennifer Priest — Fri, 27 Mar 2009 04:20:29 +0000

Hi Gary,
Netchick sent me to see you.
Glad to meet you. Interesting post. Good point that you may not want to spend a whole lot of money letting people know about a change if the reputation is good. I like the idea of an opening Gala though :-)

By: David Morton

David Morton — Fri, 27 Mar 2009 04:17:53 +0000

Isn’t this is what Gordon Ramsay’s TV show is largely about? Making a big splash? Getting the flagging public interest excited about new changes coming to a restaurant?

Good topic, Gary, and nice analogy about the restaurants as a good example of making new management an issue after a new business purchase.

I follow your tweets. I take it the diet/weightloss project is going well!

David